Satisfaction guaranteed: the making of the American mass market
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York
Pantheon Books
1989
|
Schlagworte: | |
Beschreibung: | XI, 339 S. Ill. |
ISBN: | 039455292X |
Internformat
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Strasser, Susan |
author_facet | Strasser, Susan |
author_role | aut |
author_sort | Strasser, Susan |
author_variant | s s ss |
building | Verbundindex |
bvnumber | BV004391221 |
callnumber-first | H - Social Science |
callnumber-label | HF5813 |
callnumber-raw | HF5813.U6 |
callnumber-search | HF5813.U6 |
callnumber-sort | HF 45813 U6 |
callnumber-subject | HF - Commerce |
classification_rvk | MS 7970 QP 630 |
ctrlnum | (OCoLC)19672095 (DE-599)BVBBV004391221 |
dewey-full | 659.1/042/0973 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1/042/0973 |
dewey-search | 659.1/042/0973 |
dewey-sort | 3659.1 242 3973 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Soziologie Wirtschaftswissenschaften |
era | Geschichte gnd Geschichte 1900-1988 gnd |
era_facet | Geschichte Geschichte 1900-1988 |
format | Book |
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geographic | USA USA (DE-588)4078704-7 gnd |
geographic_facet | USA |
id | DE-604.BV004391221 |
illustrated | Illustrated |
indexdate | 2024-07-09T16:12:22Z |
institution | BVB |
isbn | 039455292X |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002724832 |
oclc_num | 19672095 |
open_access_boolean | |
owner | DE-12 DE-739 DE-19 DE-BY-UBM DE-11 DE-188 |
owner_facet | DE-12 DE-739 DE-19 DE-BY-UBM DE-11 DE-188 |
physical | XI, 339 S. Ill. |
publishDate | 1989 |
publishDateSearch | 1989 |
publishDateSort | 1989 |
publisher | Pantheon Books |
record_format | marc |
spelling | Strasser, Susan Verfasser aut Satisfaction guaranteed the making of the American mass market Susan Strasser New York Pantheon Books 1989 XI, 339 S. Ill. txt rdacontent n rdamedia nc rdacarrier Geschichte gnd rswk-swf Geschichte 1900-1988 gnd rswk-swf Consommateurs - États-Unis - Histoire Marketing gtt Produits de marque - États-Unis - Histoire Publicité - États-Unis - Aspect psychologique - Histoire Ventes - Promotion - États-Unis - Histoire Geschichte Psychologie Advertising United States Psychological aspects History Brand name products United States History Consumers United States History Sales promotion United States History Werbung (DE-588)4065541-6 gnd rswk-swf Massenkonsum (DE-588)4169032-1 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Verbrauchsgüterindustrie (DE-588)4187574-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Geschichte (DE-588)4020517-4 s DE-604 Werbung (DE-588)4065541-6 s Massenkonsum (DE-588)4169032-1 s Verbrauchsgüterindustrie (DE-588)4187574-6 s Geschichte z 1\p DE-604 Geschichte 1900-1988 z 2\p DE-604 3\p DE-604 Produktpolitik (DE-588)4134655-5 s 4\p DE-604 5\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Strasser, Susan Satisfaction guaranteed the making of the American mass market Consommateurs - États-Unis - Histoire Marketing gtt Produits de marque - États-Unis - Histoire Publicité - États-Unis - Aspect psychologique - Histoire Ventes - Promotion - États-Unis - Histoire Geschichte Psychologie Advertising United States Psychological aspects History Brand name products United States History Consumers United States History Sales promotion United States History Werbung (DE-588)4065541-6 gnd Massenkonsum (DE-588)4169032-1 gnd Geschichte (DE-588)4020517-4 gnd Marketing (DE-588)4037589-4 gnd Produktpolitik (DE-588)4134655-5 gnd Verbrauchsgüterindustrie (DE-588)4187574-6 gnd |
subject_GND | (DE-588)4065541-6 (DE-588)4169032-1 (DE-588)4020517-4 (DE-588)4037589-4 (DE-588)4134655-5 (DE-588)4187574-6 (DE-588)4078704-7 |
title | Satisfaction guaranteed the making of the American mass market |
title_auth | Satisfaction guaranteed the making of the American mass market |
title_exact_search | Satisfaction guaranteed the making of the American mass market |
title_full | Satisfaction guaranteed the making of the American mass market Susan Strasser |
title_fullStr | Satisfaction guaranteed the making of the American mass market Susan Strasser |
title_full_unstemmed | Satisfaction guaranteed the making of the American mass market Susan Strasser |
title_short | Satisfaction guaranteed |
title_sort | satisfaction guaranteed the making of the american mass market |
title_sub | the making of the American mass market |
topic | Consommateurs - États-Unis - Histoire Marketing gtt Produits de marque - États-Unis - Histoire Publicité - États-Unis - Aspect psychologique - Histoire Ventes - Promotion - États-Unis - Histoire Geschichte Psychologie Advertising United States Psychological aspects History Brand name products United States History Consumers United States History Sales promotion United States History Werbung (DE-588)4065541-6 gnd Massenkonsum (DE-588)4169032-1 gnd Geschichte (DE-588)4020517-4 gnd Marketing (DE-588)4037589-4 gnd Produktpolitik (DE-588)4134655-5 gnd Verbrauchsgüterindustrie (DE-588)4187574-6 gnd |
topic_facet | Consommateurs - États-Unis - Histoire Marketing Produits de marque - États-Unis - Histoire Publicité - États-Unis - Aspect psychologique - Histoire Ventes - Promotion - États-Unis - Histoire Geschichte Psychologie Advertising United States Psychological aspects History Brand name products United States History Consumers United States History Sales promotion United States History Werbung Massenkonsum Produktpolitik Verbrauchsgüterindustrie USA |
work_keys_str_mv | AT strassersusan satisfactionguaranteedthemakingoftheamericanmassmarket |