Lexikon der Werbung:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | German |
| Veröffentlicht: |
Landsberg/Lech
Verl. Moderne Industrie
1991
|
| Ausgabe: | 4., überarb. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 554 S. graph. Darst. |
| ISBN: | 3478212847 3478212839 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004374847 | ||
| 003 | DE-604 | ||
| 005 | 20230201 | ||
| 007 | t | ||
| 008 | 910513s1991 gw d||| d||| 00||| ger d | ||
| 020 | |a 3478212847 |9 3-478-21284-7 | ||
| 020 | |a 3478212839 |9 3-478-21283-9 | ||
| 035 | |a (OCoLC)75190280 | ||
| 035 | |a (DE-599)BVBBV004374847 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-12 |a DE-19 |a DE-M49 |a DE-150 |a DE-384 |a DE-473 |a DE-739 |a DE-824 |a DE-945 |a DE-29 |a DE-706 |a DE-634 |a DE-B170 |a DE-188 |a DE-11 |a DE-Po75 | ||
| 050 | 0 | |a HF5803.L49 1988 | |
| 084 | |a AP 12600 |0 (DE-625)6865: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a WIR 840f |2 stub | ||
| 245 | 1 | 0 | |a Lexikon der Werbung |c Hrsg. Dieter Pflaum ... |
| 250 | |a 4., überarb. Aufl. | ||
| 264 | 1 | |a Landsberg/Lech |b Verl. Moderne Industrie |c 1991 | |
| 300 | |a 554 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising -- Dictionaries -- German | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Diskette |0 (DE-588)4122115-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wörterbuch |0 (DE-588)4066724-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a CD-ROM |0 (DE-588)4139307-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Wörterbuch |0 (DE-588)4066724-8 |D s |
| 689 | 0 | 2 | |a Diskette |0 (DE-588)4122115-1 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | 1 | |a Wörterbuch |0 (DE-588)4066724-8 |D s |
| 689 | 1 | 2 | |a CD-ROM |0 (DE-588)4139307-7 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Pflaum, Dieter |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002715086&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002715086 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804118553627983872 |
|---|---|
| adam_text | Lexikon
der Werbung
4., ùberarbeitete Auflage
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV004374847 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5803 |
| callnumber-raw | HF5803.L49 1988 |
| callnumber-search | HF5803.L49 1988 |
| callnumber-sort | HF 45803 L49 41988 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 12600 QP 600 QP 630 |
| classification_tum | WIR 840f |
| ctrlnum | (OCoLC)75190280 (DE-599)BVBBV004374847 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 4., überarb. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02232nam a2200553 c 4500</leader><controlfield tag="001">BV004374847</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230201 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">910513s1991 gw d||| d||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3478212847</subfield><subfield code="9">3-478-21284-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3478212839</subfield><subfield code="9">3-478-21283-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)75190280</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004374847</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-M49</subfield><subfield code="a">DE-150</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-Po75</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5803.L49 1988</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 12600</subfield><subfield code="0">(DE-625)6865:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 840f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Lexikon der Werbung</subfield><subfield code="c">Hrsg. Dieter Pflaum ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4., überarb. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Landsberg/Lech</subfield><subfield code="b">Verl. Moderne Industrie</subfield><subfield code="c">1991</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">554 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising -- Dictionaries -- German</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Diskette</subfield><subfield code="0">(DE-588)4122115-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Diskette</subfield><subfield code="0">(DE-588)4122115-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pflaum, Dieter</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002715086&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002715086</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV004374847 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:12:08Z |
| institution | BVB |
| isbn | 3478212847 3478212839 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002715086 |
| oclc_num | 75190280 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-M49 DE-BY-TUM DE-150 DE-384 DE-473 DE-BY-UBG DE-739 DE-824 DE-945 DE-29 DE-706 DE-634 DE-B170 DE-188 DE-11 DE-Po75 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-M49 DE-BY-TUM DE-150 DE-384 DE-473 DE-BY-UBG DE-739 DE-824 DE-945 DE-29 DE-706 DE-634 DE-B170 DE-188 DE-11 DE-Po75 |
| physical | 554 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spelling | Lexikon der Werbung Hrsg. Dieter Pflaum ... 4., überarb. Aufl. Landsberg/Lech Verl. Moderne Industrie 1991 554 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising -- Dictionaries -- German Werbung (DE-588)4065541-6 gnd rswk-swf Diskette (DE-588)4122115-1 gnd rswk-swf Wörterbuch (DE-588)4066724-8 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Werbung (DE-588)4065541-6 s Wörterbuch (DE-588)4066724-8 s Diskette (DE-588)4122115-1 s 1\p DE-604 CD-ROM (DE-588)4139307-7 s 2\p DE-604 Pflaum, Dieter Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002715086&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lexikon der Werbung Advertising -- Dictionaries -- German Werbung (DE-588)4065541-6 gnd Diskette (DE-588)4122115-1 gnd Wörterbuch (DE-588)4066724-8 gnd CD-ROM (DE-588)4139307-7 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4122115-1 (DE-588)4066724-8 (DE-588)4139307-7 |
| title | Lexikon der Werbung |
| title_auth | Lexikon der Werbung |
| title_exact_search | Lexikon der Werbung |
| title_full | Lexikon der Werbung Hrsg. Dieter Pflaum ... |
| title_fullStr | Lexikon der Werbung Hrsg. Dieter Pflaum ... |
| title_full_unstemmed | Lexikon der Werbung Hrsg. Dieter Pflaum ... |
| title_short | Lexikon der Werbung |
| title_sort | lexikon der werbung |
| topic | Advertising -- Dictionaries -- German Werbung (DE-588)4065541-6 gnd Diskette (DE-588)4122115-1 gnd Wörterbuch (DE-588)4066724-8 gnd CD-ROM (DE-588)4139307-7 gnd |
| topic_facet | Advertising -- Dictionaries -- German Werbung Diskette Wörterbuch CD-ROM |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002715086&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT pflaumdieter lexikonderwerbung |