Emotion in advertising: theoretical and practical explorations
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY ; London
Quorum Books
1990
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 383 S. Ill., graph. Darst. |
| ISBN: | 0899305377 |
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| 245 | 1 | 0 | |a Emotion in advertising |b theoretical and practical explorations |c ed. by Stuart J. Agres ; Julie A. Edell and Tony M. Dubitsky |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York, NY ; London |b Quorum Books |c 1990 | |
| 300 | |a XVIII, 383 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Advertising |x Research | |
| 650 | 4 | |a Human information processing |x Research | |
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Datensatz im Suchindex
| _version_ | 1813698604133515264 |
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Contents
Figures and Tables ix
Preface. Emotion and Advertising: A Timely Union
Julie A. Edell xiii
Acknowledgments xix
I. THEORETICAL APPROACHES 1
Conceptual Issues
1. Emotion in Advertising: An Agency Point of View
Stuart J. Agres 3
2. On Using Classical Conditioning Methods for
Researching the Impact of Ad Evoked Feelings
Chris T. Allen and Terence A. Shimp 19
3. Individual Responses to Advertising: Mood and Its
Effects from an Information Processing Perspective
Thomas K. Srull 35
4. A Micro Approach to Studying Feeling Responses to
Advertising: The Case of Warmth
David A. Aaker and Douglas M. Stayman 53
5. Transformational Advertising: Current State of the Art
Christopher P. Puto and Robert W. Hoyer 69
Contents
vi
6. Fear Appeals in Advertising: An Emotion Attribution
Approach
Malcolm C. Smith, Khstina A. Frankenberger, and
Lynn R. Kahle
General Measurement Issues
7. Facing up to the Challenge of Measuring Emotional
Response to Advertising
Trent H. Punnett and Richard W. Pollay 105
8. \ Ad Specific Emotional Responses to Advertising
^~"^ J. Edward Russo and Debra L. Stephens • '3
II. CURRENT RESEARCH ON AD STIMULI AND
VIEWER CHARACTERISTICS 125
Ads as Emotional Stimuli
9. Communication and Arousal of Emotion: Some
Implications of Facial Expression Research for Magazine
Advertisements
Fairfid M. Caudle 127
10. Influences on Emotional Response to Commercials of
Different Executional Styles
Cheon Soung Park and Esther Thorson 161
11. When Are Feelings Generated? Assessing the Presence
and Reliability of Feelings Based on Storyboards and
Animatics
Ronald C. Goodstein, Julie A. Edell, and Marian
Chapman Moore 175
12. Does What We See Influence How We Feel? Felt
Emotions Versus Depicted Emotions in Television
Commercials
Patricia A. Stout, Pamela M. Homer, and Scott S. Liu 195
13. Affect and Attitudes in Advertising: The Impact of Brand
Name and Product Category Introductory Position
Julie A. Edell and Helen H. Anderson 211
Contents vii
Impact of Emotional Advertising on Consumer
Responses
14. Consumer Emotional Reactions to Television Advertising
and Their Effects on Message Recall
Basil G. Englis 231
15. The Memory Impact of Commercials Varying in
Emotional Appeal and Product Involvement
Thomas J. Page, Jr., Esther Thorson, and Maria
Papas Heide 255
16. A Three Component Model of Attitude Toward the Ad:
Effects of the Zipping and Zapping of Television
Commercials
T. J. Olney, Rajeev Batra, and Morris B. Holbrook 269
Stimulus Viewer Interactions
17. Message Effectiveness Can Be Increased by Matching
Appeals to Recipients' Self Schemas: Laboratory
Demonstrations and a National Field Experiment
Timothy C. Brock, Laura A. Brannon, and Carol
Bridgwater 285
18. The Relationship Between Advertising and Consumers'
Moods: A Synergistic Approach
Ronald Paul Hill and Debra L. Stephens 317
Epilogue
19. Consumer Psychology's Potential Contribution to Social
Science
John C. Maloney 329
Index 369
About the Editors and Contributors 377 |
| any_adam_object | 1 |
| author2 | Agres, Stuart J. |
| author2_role | edt |
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| author_facet | Agres, Stuart J. |
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| callnumber-first | H - Social Science |
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| callnumber-raw | HF5822 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 QP 690 |
| ctrlnum | (OCoLC)20935338 (DE-599)BVBBV004342292 |
| dewey-full | 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 |
| dewey-search | 659.1/01/9 |
| dewey-sort | 3659.1 11 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| spelling | Emotion in advertising theoretical and practical explorations ed. by Stuart J. Agres ; Julie A. Edell and Tony M. Dubitsky 1. publ. New York, NY ; London Quorum Books 1990 XVIII, 383 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Emoties gtt Information, Traitement de l', chez l'homme - Recherche Publicité - Aspect psychologique Publicité - Aspect psychologique ram Publicité - Recherche Publicité - Recherche ram Reclame gtt Traitement de l'information chez l'homme - Recherche ram Psychologie Advertising Psychological aspects Advertising Research Human information processing Research Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Emotionales Verhalten (DE-588)4152089-0 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Werbung (DE-588)4065541-6 s Gefühl (DE-588)4019702-5 s DE-604 Werbepsychologie (DE-588)4140889-5 s Emotionales Verhalten (DE-588)4152089-0 s Agres, Stuart J. edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002698547&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Emotion in advertising theoretical and practical explorations Emoties gtt Information, Traitement de l', chez l'homme - Recherche Publicité - Aspect psychologique Publicité - Aspect psychologique ram Publicité - Recherche Publicité - Recherche ram Reclame gtt Traitement de l'information chez l'homme - Recherche ram Psychologie Advertising Psychological aspects Advertising Research Human information processing Research Werbepsychologie (DE-588)4140889-5 gnd Emotionales Verhalten (DE-588)4152089-0 gnd Gefühl (DE-588)4019702-5 gnd Werbung (DE-588)4065541-6 gnd |
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| title | Emotion in advertising theoretical and practical explorations |
| title_auth | Emotion in advertising theoretical and practical explorations |
| title_exact_search | Emotion in advertising theoretical and practical explorations |
| title_full | Emotion in advertising theoretical and practical explorations ed. by Stuart J. Agres ; Julie A. Edell and Tony M. Dubitsky |
| title_fullStr | Emotion in advertising theoretical and practical explorations ed. by Stuart J. Agres ; Julie A. Edell and Tony M. Dubitsky |
| title_full_unstemmed | Emotion in advertising theoretical and practical explorations ed. by Stuart J. Agres ; Julie A. Edell and Tony M. Dubitsky |
| title_short | Emotion in advertising |
| title_sort | emotion in advertising theoretical and practical explorations |
| title_sub | theoretical and practical explorations |
| topic | Emoties gtt Information, Traitement de l', chez l'homme - Recherche Publicité - Aspect psychologique Publicité - Aspect psychologique ram Publicité - Recherche Publicité - Recherche ram Reclame gtt Traitement de l'information chez l'homme - Recherche ram Psychologie Advertising Psychological aspects Advertising Research Human information processing Research Werbepsychologie (DE-588)4140889-5 gnd Emotionales Verhalten (DE-588)4152089-0 gnd Gefühl (DE-588)4019702-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Emoties Information, Traitement de l', chez l'homme - Recherche Publicité - Aspect psychologique Publicité - Recherche Reclame Traitement de l'information chez l'homme - Recherche Psychologie Advertising Psychological aspects Advertising Research Human information processing Research Werbepsychologie Emotionales Verhalten Gefühl Werbung Aufsatzsammlung Konferenzschrift |
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