Developing new financial products: from needs analysis to profitable rollout
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Naperville, Ill.
Financial Sourcebooks
1990
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 281 S. graph. Darst. |
| ISBN: | 0942061055 |
Internformat
MARC
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| 245 | 1 | 0 | |a Developing new financial products |b from needs analysis to profitable rollout |c by Gary H. Raddon |
| 264 | 1 | |a Naperville, Ill. |b Financial Sourcebooks |c 1990 | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-002673985 | ||
Datensatz im Suchindex
| _version_ | 1804118490764804096 |
|---|---|
| adam_text | Table of Contents
FOREWORD 1
CHAPTER 1 Banking—An Industry in Transition 3
Government Deregulation 5
Technological Change 7
Cultural and Demographic Change 7
Economic Climate Change 8
Industry Consolidation 9
New Competitive Challengers 10
Managing for Change 11
Summary 12
CHAPTER 2 Product Development— 13
A Dynamic Management Process
The Strategic Plan Link 15
The Product Planning and Management Loop 15
The Product Development Function 18
Product Development Rollout 18
The Product s Marketing Plan 22
Summary 26
CHAPTER 3 Market Research Role—Identifying 29
Needs and Quantifying Opportunity
Employee Opinion—An Overlooked Resource
for New Product Ideas 32
Product Evaluation Matrix 33
Qualitative Research—Consumer Focus Groups 35
Quantitative Research 36
Evaluating Opportunities for New Products 38
Market Segmentation—The Product
Development Process 41
Consumer Needs Analysis 48
Summary 50
Table of Contents
CHAPTER 4 Product Analysis and Design 53
Product Planning and Management 5 5
Synchronization of Corporate Strategy 56
Competitive Positioning Assessment 57
Evaluation of Alternatives for a Product 58
Profit/Market Share Performance Analysis 60
The Product s Adoption Curve and Life Cycle 65
Product Line Gap Identification 68
Summary 69
CHAPTER 5 Product Profitability Measurement Tools 73
Account Profitability—A Few Considerations 75
Measuring Relationship Profitability—
The Affect of Technology 75
Measuring Account Profitability—
The Federal Reserve s
Functional Cost Analysis Program 7b
The Breakeven Analysis Concept 80
Measuring Financial Relationship Profitability 85
Measuring Market Segment Profitability 93
Issue: Market Segmentation Profitability 101
Summary 109
CHAPTER 6 Product Pricing Strategy Execution 111
Overview of Pricing Strategy Objectives 113
Guidelines for Pricing Strategy 117
The Price Band Concept
of Pro active Pricing 121
Developing a Pricing Simulation Model 130
/ Market Simulation Model 136
Summary 142
CHAPTER 7 Product Communication Strategy 145
Elements of a Communication Plan 147
Budget Preparation 149
Internal/External Implementation
of a Communication Plan 151
Summary 165
Sample Communication Pieces 169
Table of Contents
CHAPTER 8 Case Studies in 185
New Product Development
Market Rate Passbook Case Study 187
Home Equity Credit Products Case Study 201
APPENDIX A Opportunity Analysis Pricing Model 233
Pricing Analysis Methodology 235
Pricing Analysis Evaluation Process 236
APPENDIX B Media Usage Research Tables 247
Television Viewing Habits 248
Radio Listening Habits 256
Newspaper Habits 264
APPENDIX C Example of Consumer Research 265
APPENDIX D Samples of Product Development 275
Worksheets
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| any_adam_object | 1 |
| author | Raddon, Gary H. |
| author_facet | Raddon, Gary H. |
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| author_variant | g h r gh ghr |
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| callnumber-first | H - Social Science |
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| callnumber-search | HG173 |
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| callnumber-subject | HG - Finance |
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| dewey-full | 332.1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.1 |
| dewey-search | 332.1 |
| dewey-sort | 3332.1 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004299562 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:11:08Z |
| institution | BVB |
| isbn | 0942061055 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002673985 |
| oclc_num | 20595509 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-945 DE-188 |
| owner_facet | DE-384 DE-703 DE-945 DE-188 |
| physical | 281 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Financial Sourcebooks |
| record_format | marc |
| spelling | Raddon, Gary H. Verfasser aut Developing new financial products from needs analysis to profitable rollout by Gary H. Raddon Naperville, Ill. Financial Sourcebooks 1990 281 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Financial services industry New products Bank (DE-588)4004436-1 gnd rswk-swf Finanzinnovation (DE-588)4124975-6 gnd rswk-swf Finanzinnovation (DE-588)4124975-6 s Bank (DE-588)4004436-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002673985&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Raddon, Gary H. Developing new financial products from needs analysis to profitable rollout Financial services industry New products Bank (DE-588)4004436-1 gnd Finanzinnovation (DE-588)4124975-6 gnd |
| subject_GND | (DE-588)4004436-1 (DE-588)4124975-6 |
| title | Developing new financial products from needs analysis to profitable rollout |
| title_auth | Developing new financial products from needs analysis to profitable rollout |
| title_exact_search | Developing new financial products from needs analysis to profitable rollout |
| title_full | Developing new financial products from needs analysis to profitable rollout by Gary H. Raddon |
| title_fullStr | Developing new financial products from needs analysis to profitable rollout by Gary H. Raddon |
| title_full_unstemmed | Developing new financial products from needs analysis to profitable rollout by Gary H. Raddon |
| title_short | Developing new financial products |
| title_sort | developing new financial products from needs analysis to profitable rollout |
| title_sub | from needs analysis to profitable rollout |
| topic | Financial services industry New products Bank (DE-588)4004436-1 gnd Finanzinnovation (DE-588)4124975-6 gnd |
| topic_facet | Financial services industry New products Bank Finanzinnovation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002673985&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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