APA (7th ed.) Citation

Jefkins, F. (1990). Dictionary of advertising: Direct response marketing and sales promotion. Pitman.

Chicago Style (17th ed.) Citation

Jefkins, Frank. Dictionary of Advertising: Direct Response Marketing and Sales Promotion. London: Pitman, 1990.

MLA (9th ed.) Citation

Jefkins, Frank. Dictionary of Advertising: Direct Response Marketing and Sales Promotion. Pitman, 1990.

Warning: These citations may not always be 100% accurate.