Dictionary of advertising: direct response marketing and sales promotion
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Pitman
1990
|
| Schlagworte: | |
| Beschreibung: | 236 S. |
| ISBN: | 0273031368 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Jefkins, Frank |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Dictionary of advertising |b direct response marketing and sales promotion |
| 264 | 1 | |a London |b Pitman |c 1990 | |
| 300 | |a 236 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Advertising |v Dictionaries | |
| 650 | 4 | |a Marketing |v Dictionaries | |
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Datensatz im Suchindex
| _version_ | 1804118490627440640 |
|---|---|
| any_adam_object | |
| author | Jefkins, Frank |
| author_facet | Jefkins, Frank |
| author_role | aut |
| author_sort | Jefkins, Frank |
| author_variant | f j fj |
| building | Verbundindex |
| bvnumber | BV004299406 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5803 |
| callnumber-raw | HF5803 |
| callnumber-search | HF5803 |
| callnumber-sort | HF 45803 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17200 QP 630 |
| ctrlnum | (OCoLC)24585206 (DE-599)BVBBV004299406 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4014986-9 Enzyklopädie gnd-content (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Enzyklopädie Wörterbuch |
| id | DE-604.BV004299406 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:11:08Z |
| institution | BVB |
| isbn | 0273031368 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002673903 |
| oclc_num | 24585206 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-739 DE-188 |
| owner_facet | DE-384 DE-703 DE-739 DE-188 |
| physical | 236 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Pitman |
| record_format | marc |
| spelling | Jefkins, Frank Verfasser aut Dictionary of advertising direct response marketing and sales promotion London Pitman 1990 236 S. txt rdacontent n rdamedia nc rdacarrier Publicité - Dictionnaires anglais Reclame gtt Verkoopbevordering gtt Advertising Dictionaries Marketing Dictionaries Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4014986-9 Enzyklopädie gnd-content (DE-588)4066724-8 Wörterbuch gnd-content Werbung (DE-588)4065541-6 s 1\p DE-604 DE-188 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jefkins, Frank Dictionary of advertising direct response marketing and sales promotion Publicité - Dictionnaires anglais Reclame gtt Verkoopbevordering gtt Advertising Dictionaries Marketing Dictionaries Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4014986-9 (DE-588)4066724-8 |
| title | Dictionary of advertising direct response marketing and sales promotion |
| title_auth | Dictionary of advertising direct response marketing and sales promotion |
| title_exact_search | Dictionary of advertising direct response marketing and sales promotion |
| title_full | Dictionary of advertising direct response marketing and sales promotion |
| title_fullStr | Dictionary of advertising direct response marketing and sales promotion |
| title_full_unstemmed | Dictionary of advertising direct response marketing and sales promotion |
| title_short | Dictionary of advertising |
| title_sort | dictionary of advertising direct response marketing and sales promotion |
| title_sub | direct response marketing and sales promotion |
| topic | Publicité - Dictionnaires anglais Reclame gtt Verkoopbevordering gtt Advertising Dictionaries Marketing Dictionaries Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité - Dictionnaires anglais Reclame Verkoopbevordering Advertising Dictionaries Marketing Dictionaries Werbung Enzyklopädie Wörterbuch |
| work_keys_str_mv | AT jefkinsfrank dictionaryofadvertisingdirectresponsemarketingandsalespromotion |