Marketing management: text and cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. u.a.
Irwin
1990
|
| Schlagworte: | |
| Beschreibung: | XII, 930 S. Ill., graph. Darst. |
| ISBN: | 0256079927 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004286712 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 910313s1990 xxuad|| |||| 00||| eng d | ||
| 020 | |a 0256079927 |9 0-256-07992-7 | ||
| 035 | |a (OCoLC)20016415 | ||
| 035 | |a (DE-599)BVBBV004286712 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-384 |a DE-521 |a DE-188 | ||
| 050 | 0 | |a HF5415.B598 1990 | |
| 082 | 0 | |a 658.8 20 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Bonoma, Thomas V. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b text and cases |c Thomas V. Bonoma ; Thomas J. Kosnik |
| 264 | 1 | |a Homewood, Ill. u.a. |b Irwin |c 1990 | |
| 300 | |a XII, 930 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing -- United States -- Management -- Case studies | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fallmethode |0 (DE-588)4016370-2 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Fallmethode |0 (DE-588)4016370-2 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Kosnik, Thomas J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002666169 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804118479678210048 |
|---|---|
| any_adam_object | |
| author | Bonoma, Thomas V. Kosnik, Thomas J. |
| author_facet | Bonoma, Thomas V. Kosnik, Thomas J. |
| author_role | aut aut |
| author_sort | Bonoma, Thomas V. |
| author_variant | t v b tv tvb t j k tj tjk |
| building | Verbundindex |
| bvnumber | BV004286712 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.B598 1990 |
| callnumber-search | HF5415.B598 1990 |
| callnumber-sort | HF 45415 B598 41990 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)20016415 (DE-599)BVBBV004286712 |
| dewey-full | 658.820 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 20 658.8 |
| dewey-search | 658.8 20 658.8 |
| dewey-sort | 3658.8 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01530nam a2200457 c 4500</leader><controlfield tag="001">BV004286712</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">910313s1990 xxuad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0256079927</subfield><subfield code="9">0-256-07992-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)20016415</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004286712</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.B598 1990</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8 20</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bonoma, Thomas V.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="b">text and cases</subfield><subfield code="c">Thomas V. Bonoma ; Thomas J. Kosnik</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill. u.a.</subfield><subfield code="b">Irwin</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 930 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing -- United States -- Management -- Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fallmethode</subfield><subfield code="0">(DE-588)4016370-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Fallmethode</subfield><subfield code="0">(DE-588)4016370-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kosnik, Thomas J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002666169</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV004286712 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:10:57Z |
| institution | BVB |
| isbn | 0256079927 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002666169 |
| oclc_num | 20016415 |
| open_access_boolean | |
| owner | DE-384 DE-521 DE-188 |
| owner_facet | DE-384 DE-521 DE-188 |
| physical | XII, 930 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Irwin |
| record_format | marc |
| spelling | Bonoma, Thomas V. Verfasser aut Marketing management text and cases Thomas V. Bonoma ; Thomas J. Kosnik Homewood, Ill. u.a. Irwin 1990 XII, 930 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing -- United States -- Management -- Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Fallmethode (DE-588)4016370-2 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Fallmethode (DE-588)4016370-2 s 1\p DE-604 Kosnik, Thomas J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bonoma, Thomas V. Kosnik, Thomas J. Marketing management text and cases Marketing gtt Marketing -- United States -- Management -- Case studies Marketingmanagement (DE-588)4168907-0 gnd Fallmethode (DE-588)4016370-2 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4016370-2 (DE-588)4522595-3 |
| title | Marketing management text and cases |
| title_auth | Marketing management text and cases |
| title_exact_search | Marketing management text and cases |
| title_full | Marketing management text and cases Thomas V. Bonoma ; Thomas J. Kosnik |
| title_fullStr | Marketing management text and cases Thomas V. Bonoma ; Thomas J. Kosnik |
| title_full_unstemmed | Marketing management text and cases Thomas V. Bonoma ; Thomas J. Kosnik |
| title_short | Marketing management |
| title_sort | marketing management text and cases |
| title_sub | text and cases |
| topic | Marketing gtt Marketing -- United States -- Management -- Case studies Marketingmanagement (DE-588)4168907-0 gnd Fallmethode (DE-588)4016370-2 gnd |
| topic_facet | Marketing Marketing -- United States -- Management -- Case studies Marketingmanagement Fallmethode USA Fallstudiensammlung |
| work_keys_str_mv | AT bonomathomasv marketingmanagementtextandcases AT kosnikthomasj marketingmanagementtextandcases |