Contemporary perspectives on strategic market planning:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston u.a.
Allyn and Bacon
1990
|
| Schlagworte: | |
| Beschreibung: | X, 453 S. graph. Darst. |
| ISBN: | 0205123015 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004286124 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 910313s1990 d||| |||| 00||| eng d | ||
| 020 | |a 0205123015 |9 0-205-12301-5 | ||
| 035 | |a (OCoLC)20014278 | ||
| 035 | |a (DE-599)BVBBV004286124 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8/01 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a Kerin, Roger A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Contemporary perspectives on strategic market planning |c Roger A. Kerin ; Vijay Mahajan ; P. Rajan Varadarajan |
| 264 | 1 | |a Boston u.a. |b Allyn and Bacon |c 1990 | |
| 300 | |a X, 453 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Planification | |
| 650 | 4 | |a Marketing stratégique | |
| 650 | 4 | |a Planification stratégique | |
| 650 | 4 | |a Marketing |x Planning | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmensplanung |0 (DE-588)4078609-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Unternehmensplanung |0 (DE-588)4078609-2 |D s |
| 689 | 1 | 1 | |a Strategische Planung |0 (DE-588)4309237-8 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | |5 DE-188 | |
| 700 | 1 | |a Mahajan, Vijay |e Verfasser |4 aut | |
| 700 | 1 | |a Varadarajan, P. R. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002665722 | ||
Datensatz im Suchindex
| _version_ | 1804118479024947200 |
|---|---|
| any_adam_object | |
| author | Kerin, Roger A. Mahajan, Vijay Varadarajan, P. R. |
| author_facet | Kerin, Roger A. Mahajan, Vijay Varadarajan, P. R. |
| author_role | aut aut aut |
| author_sort | Kerin, Roger A. |
| author_variant | r a k ra rak v m vm p r v pr prv |
| building | Verbundindex |
| bvnumber | BV004286124 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)20014278 (DE-599)BVBBV004286124 |
| dewey-full | 658.8/01 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/01 |
| dewey-search | 658.8/01 |
| dewey-sort | 3658.8 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01842nam a2200529 c 4500</leader><controlfield tag="001">BV004286124</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">910313s1990 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0205123015</subfield><subfield code="9">0-205-12301-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)20014278</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004286124</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/01</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kerin, Roger A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Contemporary perspectives on strategic market planning</subfield><subfield code="c">Roger A. Kerin ; Vijay Mahajan ; P. Rajan Varadarajan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston u.a.</subfield><subfield code="b">Allyn and Bacon</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 453 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Planification</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing stratégique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Planification stratégique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mahajan, Vijay</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Varadarajan, P. R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002665722</subfield></datafield></record></collection> |
| id | DE-604.BV004286124 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:10:57Z |
| institution | BVB |
| isbn | 0205123015 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002665722 |
| oclc_num | 20014278 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-188 |
| owner_facet | DE-384 DE-703 DE-188 |
| physical | X, 453 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | Kerin, Roger A. Verfasser aut Contemporary perspectives on strategic market planning Roger A. Kerin ; Vijay Mahajan ; P. Rajan Varadarajan Boston u.a. Allyn and Bacon 1990 X, 453 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Planification Marketing stratégique Planification stratégique Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-188 Mahajan, Vijay Verfasser aut Varadarajan, P. R. Verfasser aut |
| spellingShingle | Kerin, Roger A. Mahajan, Vijay Varadarajan, P. R. Contemporary perspectives on strategic market planning Marketing - Planification Marketing stratégique Planification stratégique Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4078609-2 (DE-588)4124261-0 (DE-588)4309237-8 |
| title | Contemporary perspectives on strategic market planning |
| title_auth | Contemporary perspectives on strategic market planning |
| title_exact_search | Contemporary perspectives on strategic market planning |
| title_full | Contemporary perspectives on strategic market planning Roger A. Kerin ; Vijay Mahajan ; P. Rajan Varadarajan |
| title_fullStr | Contemporary perspectives on strategic market planning Roger A. Kerin ; Vijay Mahajan ; P. Rajan Varadarajan |
| title_full_unstemmed | Contemporary perspectives on strategic market planning Roger A. Kerin ; Vijay Mahajan ; P. Rajan Varadarajan |
| title_short | Contemporary perspectives on strategic market planning |
| title_sort | contemporary perspectives on strategic market planning |
| topic | Marketing - Planification Marketing stratégique Planification stratégique Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Marketing - Planification Marketing stratégique Planification stratégique Marketing Planning Strategic planning Marketing Unternehmensplanung Strategisches Management Strategische Planung |
| work_keys_str_mv | AT kerinrogera contemporaryperspectivesonstrategicmarketplanning AT mahajanvijay contemporaryperspectivesonstrategicmarketplanning AT varadarajanpr contemporaryperspectivesonstrategicmarketplanning |