Successful product development: lessons from American and British firms
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Blackwell
1990
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 240 S. |
| ISBN: | 0631174486 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804118478860320768 |
|---|---|
| adam_text | Contents
Foreword by Alan Sugar xi
Preface xiii
Acknowledgements xiv
Introduction by Arthur Francis xv
1 Background to the Study i
A flavour of the findings 2
Selecting the firms 3
Focusing on the business unit 5
The final sample 7
2 Product Development: the Strategic Choices 9
The traditional asset based view 10
Market based product development 12
Using a check list for option choices 17
Selecting the most effective competitive option 21
Conclusion 21
3 How High Achievers Manage Product Change 24
What determines high competitive sales growth? 26
Measuring the differences 27
The main differences between high achiever and less
successful businesses 29
Differences between British and American businesses 41
Conclusion 45
viii Contents
4 Top Management s Contribution 46
Encouraging and communicating vision 48
To lead or to follow? 55
The search for better strategic choices 5 7
Organizational designs for product change 62
Conclusion 72
5 Using Teamwork to Complete Developments 73
Key product development activities 73
Measurement scales 75
Teamwork practices 77
Conclusion 100
6 Effective Product Improvement Practice 104
The strategic importance of product improvement 104
Managing product improvements using the 7SS 109
Top management s role no
An explicit product development strategy no
Effective managerial styles for product improvement 120
Shared ownership 125
Structuring task groups 127
Staffing product improvement teams 135
Skills for successful product improvement 137
Systems 139
Conclusion 142
7 Effective New Product Development Practice 144
Strategic importance of new product development 145
Managing new product development using the 7S
framework 147
Top management s role 148
A loose tight strategy for new product development 149
Management style 155
Shared understanding 156
Structuring task groups 157
Teamworking 164
Contents ix
Skills 166
Systems 170
Conclusion 172
8 Managing Product Changes in Multi business Firms 174
The importance of global competition 175
Selecting a global product development strategy 176
Reconciling inputs from headquarters, customers and
suppliers 183
Empowering businesses to take quick decisions 186
Conclusion 192
9 Conclusions: Critical Findings and Outstanding Questions 194
Critical findings 194
Product change should be market based 194
Company approach not country of origin is important 198
Managerial efforts must be tailored to the task 199
Outstanding questions 200
Notes 202
Appendix 1: Method of Approaching Firms and Interview
Schedule 206
Appendix 2: Management Check list 225
Additional Reading 232
Index 237
|
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| isbn | 0631174486 |
| language | English |
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| spelling | Johne, Axel Verfasser aut Successful product development lessons from American and British firms Axel Johne and Patricia Snelson 1. publ. Oxford Blackwell 1990 XVI, 240 S. txt rdacontent n rdamedia nc rdacarrier Product management Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Großbritannien (DE-588)4022153-2 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Produktentwicklung (DE-588)4139402-1 s DE-604 USA (DE-588)4078704-7 g Snelson, Patricia Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002665622&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Johne, Axel Snelson, Patricia Successful product development lessons from American and British firms Product management Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4022153-2 (DE-588)4078704-7 |
| title | Successful product development lessons from American and British firms |
| title_auth | Successful product development lessons from American and British firms |
| title_exact_search | Successful product development lessons from American and British firms |
| title_full | Successful product development lessons from American and British firms Axel Johne and Patricia Snelson |
| title_fullStr | Successful product development lessons from American and British firms Axel Johne and Patricia Snelson |
| title_full_unstemmed | Successful product development lessons from American and British firms Axel Johne and Patricia Snelson |
| title_short | Successful product development |
| title_sort | successful product development lessons from american and british firms |
| title_sub | lessons from American and British firms |
| topic | Product management Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | Product management Produktentwicklung Großbritannien USA |
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