Persuasion: theory and research
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Newbury Park u.a.
Sage Publ.
1990
|
| Ausgabe: | 1. print. |
| Schriftenreihe: | Current communication
2 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 270 S. |
| ISBN: | 0803933681 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804118425367216128 |
|---|---|
| adam_text | Persuasion
Theory and Research
Daniel J O Keefe
SAGE PUBLICATIONS
The International Professional Publishers
Newbury Park London New Delhi
Contents
Preface 7
Part I Introduction 12
1 Persuasion and the Concept of Attitude 13
Part II Theoretical Approaches to Persuasive Effects 28
2 Social Judgment Theory 29
3 Information-Integration Models of Attitude 45
4 Cognitive Dissonance Theory 61
5 Theory of Reasoned Action 79
6 Elaboration Likelihood Model 95
Part III Factors Influencing Persuasive Effects 118
1 The Study of Persuasive Effects 119
8 Source Factors 130
9 Message Factors 158
10 Receiver and Context Factors 175
11 /4 ttitudes and A ctions: The A ttitude-Behavior Relationship 189
Part IV Compliance-Gaining Message Production 200
12 Compliance-Gaining Message Production 201
References 224
Author Index 256
Sutyecf //utex 265
About the Author 270
|
| any_adam_object | 1 |
| author | O'Keefe, Daniel J. 1950- |
| author_GND | (DE-588)139571574 |
| author_facet | O'Keefe, Daniel J. 1950- |
| author_role | aut |
| author_sort | O'Keefe, Daniel J. 1950- |
| author_variant | d j o dj djo |
| building | Verbundindex |
| bvnumber | BV004225737 |
| classification_rvk | AP 16350 CP 4000 CV 3500 |
| ctrlnum | (OCoLC)246509454 (DE-599)BVBBV004225737 |
| discipline | Allgemeines Psychologie |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV004225737 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:10:05Z |
| institution | BVB |
| isbn | 0803933681 |
| language | English |
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| physical | 270 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Sage Publ. |
| record_format | marc |
| series | Current communication |
| series2 | Current communication |
| spelling | O'Keefe, Daniel J. 1950- Verfasser (DE-588)139571574 aut Persuasion theory and research Daniel J. O'Keefe 1. print. Newbury Park u.a. Sage Publ. 1990 270 S. txt rdacontent n rdamedia nc rdacarrier Current communication 2 Einstellung - Verhalten - Überzeugung Beeinflussung (DE-588)4005203-5 gnd rswk-swf Einstellungsänderung (DE-588)4070713-1 gnd rswk-swf Überzeugung (DE-588)4186657-5 gnd rswk-swf Überzeugung (DE-588)4186657-5 s DE-604 Beeinflussung (DE-588)4005203-5 s Einstellungsänderung (DE-588)4070713-1 s 1\p DE-604 Current communication 2 (DE-604)BV001349264 2 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002630921&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Keefe, Daniel J. 1950- Persuasion theory and research Current communication Einstellung - Verhalten - Überzeugung Beeinflussung (DE-588)4005203-5 gnd Einstellungsänderung (DE-588)4070713-1 gnd Überzeugung (DE-588)4186657-5 gnd |
| subject_GND | (DE-588)4005203-5 (DE-588)4070713-1 (DE-588)4186657-5 |
| title | Persuasion theory and research |
| title_auth | Persuasion theory and research |
| title_exact_search | Persuasion theory and research |
| title_full | Persuasion theory and research Daniel J. O'Keefe |
| title_fullStr | Persuasion theory and research Daniel J. O'Keefe |
| title_full_unstemmed | Persuasion theory and research Daniel J. O'Keefe |
| title_short | Persuasion |
| title_sort | persuasion theory and research |
| title_sub | theory and research |
| topic | Einstellung - Verhalten - Überzeugung Beeinflussung (DE-588)4005203-5 gnd Einstellungsänderung (DE-588)4070713-1 gnd Überzeugung (DE-588)4186657-5 gnd |
| topic_facet | Einstellung - Verhalten - Überzeugung Beeinflussung Einstellungsänderung Überzeugung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002630921&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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