Handbuch Mode-Marketing: Grundlagen - Strategien - Instrumente ; Ansätze für Praxis und Wissenschaft
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | German |
| Veröffentlicht: |
Frankfurt am Main
Dt. Fachverl.
1991
|
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 871 S. Ill., graph. Darst. |
| ISBN: | 3871503290 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbuch Mode-Marketing |b Grundlagen - Strategien - Instrumente ; Ansätze für Praxis und Wissenschaft |c hrsg. von Arnold Hermanns ... |
| 246 | 1 | 3 | |a Handbuch Mode Marketing |
| 246 | 1 | 3 | |a Mode-Marketing |
| 246 | 1 | 0 | |a Modemarketing |
| 264 | 1 | |a Frankfurt am Main |b Dt. Fachverl. |c 1991 | |
| 300 | |a 871 S. |b Ill., graph. Darst. | ||
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Modebranche |0 (DE-588)4123782-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Modebranche |0 (DE-588)4123782-1 |D s |
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| 700 | 1 | |a Hermanns, Arnold |d 1942- |e Sonstige |0 (DE-588)115647341 |4 oth | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002624266 | |
Datensatz im Suchindex
| _version_ | 1822490786106703872 |
|---|---|
| adam_text | |
| any_adam_object | |
| author_GND | (DE-588)115647341 |
| building | Verbundindex |
| bvnumber | BV004214479 |
| classification_rvk | LH 78990 MS 8020 QP 600 QP 690 QR 526 |
| ctrlnum | (OCoLC)231127321 (DE-599)BVBBV004214479 |
| discipline | Kunstgeschichte Soziologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004214479 |
| illustrated | Illustrated |
| indexdate | 2025-01-28T11:10:54Z |
| institution | BVB |
| isbn | 3871503290 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002624266 |
| oclc_num | 231127321 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-384 DE-703 DE-355 DE-BY-UBR DE-739 DE-945 DE-Aug4 DE-706 DE-521 DE-634 DE-B170 DE-188 DE-M347 DE-1051 DE-860 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-384 DE-703 DE-355 DE-BY-UBR DE-739 DE-945 DE-Aug4 DE-706 DE-521 DE-634 DE-B170 DE-188 DE-M347 DE-1051 DE-860 |
| physical | 871 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Dt. Fachverl. |
| record_format | marc |
| spelling | Handbuch Mode-Marketing Grundlagen - Strategien - Instrumente ; Ansätze für Praxis und Wissenschaft hrsg. von Arnold Hermanns ... Handbuch Mode Marketing Mode-Marketing Modemarketing Frankfurt am Main Dt. Fachverl. 1991 871 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing (DE-588)4037589-4 gnd rswk-swf Modebranche (DE-588)4123782-1 gnd rswk-swf Modebranche (DE-588)4123782-1 s Marketing (DE-588)4037589-4 s DE-604 Hermanns, Arnold 1942- Sonstige (DE-588)115647341 oth |
| spellingShingle | Handbuch Mode-Marketing Grundlagen - Strategien - Instrumente ; Ansätze für Praxis und Wissenschaft Marketing (DE-588)4037589-4 gnd Modebranche (DE-588)4123782-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123782-1 |
| title | Handbuch Mode-Marketing Grundlagen - Strategien - Instrumente ; Ansätze für Praxis und Wissenschaft |
| title_alt | Handbuch Mode Marketing Mode-Marketing Modemarketing |
| title_auth | Handbuch Mode-Marketing Grundlagen - Strategien - Instrumente ; Ansätze für Praxis und Wissenschaft |
| title_exact_search | Handbuch Mode-Marketing Grundlagen - Strategien - Instrumente ; Ansätze für Praxis und Wissenschaft |
| title_full | Handbuch Mode-Marketing Grundlagen - Strategien - Instrumente ; Ansätze für Praxis und Wissenschaft hrsg. von Arnold Hermanns ... |
| title_fullStr | Handbuch Mode-Marketing Grundlagen - Strategien - Instrumente ; Ansätze für Praxis und Wissenschaft hrsg. von Arnold Hermanns ... |
| title_full_unstemmed | Handbuch Mode-Marketing Grundlagen - Strategien - Instrumente ; Ansätze für Praxis und Wissenschaft hrsg. von Arnold Hermanns ... |
| title_short | Handbuch Mode-Marketing |
| title_sort | handbuch mode marketing grundlagen strategien instrumente ansatze fur praxis und wissenschaft |
| title_sub | Grundlagen - Strategien - Instrumente ; Ansätze für Praxis und Wissenschaft |
| topic | Marketing (DE-588)4037589-4 gnd Modebranche (DE-588)4123782-1 gnd |
| topic_facet | Marketing Modebranche |
| work_keys_str_mv | AT hermannsarnold handbuchmodemarketinggrundlagenstrategieninstrumenteansatzefurpraxisundwissenschaft AT hermannsarnold handbuchmodemarketing AT hermannsarnold modemarketing |