Infopromotion: publicity and marketing ideas for the information profession
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Aldershot u.a.
Gower
1990
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 272 - 273 |
| Beschreibung: | XI, 281 S. Ill., graph. Darst. |
| ISBN: | 0566055775 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004196516 | ||
| 003 | DE-604 | ||
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| 264 | 1 | |a Aldershot u.a. |b Gower |c 1990 | |
| 300 | |a XI, 281 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Literaturverz. S. 272 - 273 | ||
| 650 | 7 | |a Bibliotecas - Marketing |2 embne | |
| 650 | 7 | |a Bibliotheken |2 gtt | |
| 650 | 4 | |a Bibliothèques - Marketing | |
| 650 | 4 | |a Bibliothèques - Relations publiques | |
| 650 | 7 | |a Bibliothèques - Relations publiques |2 ram | |
| 650 | 4 | |a Documentation, Services de - Marketing | |
| 650 | 4 | |a Documentation, Services de - Publicité | |
| 650 | 7 | |a Informatiecentra |2 gtt | |
| 650 | 7 | |a Marketing - Bibliothèques |2 ram | |
| 650 | 7 | |a Marketing - Services de documentation |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Publicité - Bibliothèques | |
| 650 | 7 | |a Publicité - Bibliothèques |2 ram | |
| 650 | 7 | |a Publicité - Services de documentation |2 ram | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Relations publiques - Documentation, Services de | |
| 650 | 7 | |a Relations publiques - Services de documentation |2 ram | |
| 650 | 7 | |a Servicios de información - Marketing |2 embne | |
| 650 | 4 | |a Advertising |x Information services | |
| 650 | 4 | |a Advertising |x Libraries | |
| 650 | 4 | |a Information services |x Marketing | |
| 650 | 4 | |a Information services |x Public relations | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Libraries |x Public relations | |
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| 689 | 1 | 2 | |a Informationsdienst |0 (DE-588)4126281-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002614150&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002614150 | ||
Datensatz im Suchindex
| _version_ | 1804118400014745600 |
|---|---|
| adam_text | Contents
Acknowledgements vii
Introduction ix
Part I
1 Introduction 3
2 Public libraries 4
3 Academic libraries 9
4 School libraries 14
5 National and government libraries 18
6 Medical, health and welfare libraries 23
7 Law libraries 28
8 Professional and learned society libraries 32
9 Business and commercial libraries 36
10 Industrial and manufacturing libraries 40
Part II
11 Introduction 47
12 Marketing yourself 49
13 Selling the idea ^2
14 The physical library 55
15 User profiles ^6
16 Newsletters and house Journals 75
17 Leaflets and brochures **8
18 Posters 93
19 Public speaking l01
20 Exhibitions n0
21 Audio visual materials 20
22 Videotex/viewdata Systems 137
23 The Computer in publicity and marketing 145
24 Usingthemedia 163
25 Using the experts 171
26 Fee based Services 175
27 Examples 186
Part III
Helpfile 205
Organizations by type of activity 207
Alphabetical listing of organizations 245
Further Reading 272
Index 275
|
| any_adam_object | 1 |
| author | Hamilton, Feona |
| author_facet | Hamilton, Feona |
| author_role | aut |
| author_sort | Hamilton, Feona |
| author_variant | f h fh |
| building | Verbundindex |
| bvnumber | BV004196516 |
| callnumber-first | Z - Library Science |
| callnumber-label | Z716 |
| callnumber-raw | Z716.3 |
| callnumber-search | Z716.3 |
| callnumber-sort | Z 3716.3 |
| callnumber-subject | Z - Books and Writing |
| classification_rvk | AN 92550 |
| ctrlnum | (OCoLC)21117565 (DE-599)BVBBV004196516 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Book |
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| id | DE-604.BV004196516 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:09:41Z |
| institution | BVB |
| isbn | 0566055775 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002614150 |
| oclc_num | 21117565 |
| open_access_boolean | |
| owner | DE-12 DE-473 DE-BY-UBG DE-525 DE-188 |
| owner_facet | DE-12 DE-473 DE-BY-UBG DE-525 DE-188 |
| physical | XI, 281 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Gower |
| record_format | marc |
| spelling | Hamilton, Feona Verfasser aut Infopromotion publicity and marketing ideas for the information profession Feona Hamilton Aldershot u.a. Gower 1990 XI, 281 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 272 - 273 Bibliotecas - Marketing embne Bibliotheken gtt Bibliothèques - Marketing Bibliothèques - Relations publiques Bibliothèques - Relations publiques ram Documentation, Services de - Marketing Documentation, Services de - Publicité Informatiecentra gtt Marketing - Bibliothèques ram Marketing - Services de documentation ram Marketing gtt Publicité - Bibliothèques Publicité - Bibliothèques ram Publicité - Services de documentation ram Reclame gtt Relations publiques - Documentation, Services de Relations publiques - Services de documentation ram Servicios de información - Marketing embne Advertising Information services Advertising Libraries Information services Marketing Information services Public relations Libraries Marketing Libraries Public relations Bibliothek (DE-588)4006439-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Informationsdienst (DE-588)4126281-5 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Marketing (DE-588)4037589-4 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s Informationsdienst (DE-588)4126281-5 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002614150&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hamilton, Feona Infopromotion publicity and marketing ideas for the information profession Bibliotecas - Marketing embne Bibliotheken gtt Bibliothèques - Marketing Bibliothèques - Relations publiques Bibliothèques - Relations publiques ram Documentation, Services de - Marketing Documentation, Services de - Publicité Informatiecentra gtt Marketing - Bibliothèques ram Marketing - Services de documentation ram Marketing gtt Publicité - Bibliothèques Publicité - Bibliothèques ram Publicité - Services de documentation ram Reclame gtt Relations publiques - Documentation, Services de Relations publiques - Services de documentation ram Servicios de información - Marketing embne Advertising Information services Advertising Libraries Information services Marketing Information services Public relations Libraries Marketing Libraries Public relations Bibliothek (DE-588)4006439-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Informationsdienst (DE-588)4126281-5 gnd |
| subject_GND | (DE-588)4006439-6 (DE-588)4043188-5 (DE-588)4037589-4 (DE-588)4126281-5 |
| title | Infopromotion publicity and marketing ideas for the information profession |
| title_auth | Infopromotion publicity and marketing ideas for the information profession |
| title_exact_search | Infopromotion publicity and marketing ideas for the information profession |
| title_full | Infopromotion publicity and marketing ideas for the information profession Feona Hamilton |
| title_fullStr | Infopromotion publicity and marketing ideas for the information profession Feona Hamilton |
| title_full_unstemmed | Infopromotion publicity and marketing ideas for the information profession Feona Hamilton |
| title_short | Infopromotion |
| title_sort | infopromotion publicity and marketing ideas for the information profession |
| title_sub | publicity and marketing ideas for the information profession |
| topic | Bibliotecas - Marketing embne Bibliotheken gtt Bibliothèques - Marketing Bibliothèques - Relations publiques Bibliothèques - Relations publiques ram Documentation, Services de - Marketing Documentation, Services de - Publicité Informatiecentra gtt Marketing - Bibliothèques ram Marketing - Services de documentation ram Marketing gtt Publicité - Bibliothèques Publicité - Bibliothèques ram Publicité - Services de documentation ram Reclame gtt Relations publiques - Documentation, Services de Relations publiques - Services de documentation ram Servicios de información - Marketing embne Advertising Information services Advertising Libraries Information services Marketing Information services Public relations Libraries Marketing Libraries Public relations Bibliothek (DE-588)4006439-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Informationsdienst (DE-588)4126281-5 gnd |
| topic_facet | Bibliotecas - Marketing Bibliotheken Bibliothèques - Marketing Bibliothèques - Relations publiques Documentation, Services de - Marketing Documentation, Services de - Publicité Informatiecentra Marketing - Bibliothèques Marketing - Services de documentation Marketing Publicité - Bibliothèques Publicité - Services de documentation Reclame Relations publiques - Documentation, Services de Relations publiques - Services de documentation Servicios de información - Marketing Advertising Information services Advertising Libraries Information services Marketing Information services Public relations Libraries Marketing Libraries Public relations Bibliothek Öffentlichkeitsarbeit Informationsdienst |
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