Mode-Marketing: Markenimage und Markentransfer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Augsburg
Förderges. Marketing an der Univ.
1989
|
| Ausgabe: | 3. Aufl. |
| Schriftenreihe: | [Schwerpunkt Marketing / Arbeitspapiere]
18 |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. LI - LX |
| Beschreibung: | LX, 59 S. Ill., graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV004189100 | ||
| 003 | DE-604 | ||
| 005 | 20161007 | ||
| 007 | t | ||
| 008 | 901119s1989 gw ad|| |||| 00||| ger d | ||
| 035 | |a (OCoLC)74886185 | ||
| 035 | |a (DE-599)BVBBV004189100 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-12 |a DE-37 |a DE-188 | ||
| 100 | 1 | |a Schäffer, Beate |e Verfasser |0 (DE-588)1070320099 |4 aut | |
| 245 | 1 | 0 | |a Mode-Marketing |b Markenimage und Markentransfer |c Beate Schäfer* |
| 250 | |a 3. Aufl. | ||
| 264 | 1 | |a Augsburg |b Förderges. Marketing an der Univ. |c 1989 | |
| 300 | |a LX, 59 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a [Schwerpunkt Marketing / Arbeitspapiere] |v 18 | |
| 500 | |a Literaturverz. S. LI - LX | ||
| 650 | 0 | 7 | |a Mode |0 (DE-588)4039792-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Mode |0 (DE-588)4039792-0 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 810 | 2 | |a Arbeitspapiere] |t [Schwerpunkt Marketing |v 18 |w (DE-604)BV000896500 |9 18 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002609967 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804118393957122048 |
|---|---|
| any_adam_object | |
| author | Schäffer, Beate |
| author_GND | (DE-588)1070320099 |
| author_facet | Schäffer, Beate |
| author_role | aut |
| author_sort | Schäffer, Beate |
| author_variant | b s bs |
| building | Verbundindex |
| bvnumber | BV004189100 |
| ctrlnum | (OCoLC)74886185 (DE-599)BVBBV004189100 |
| edition | 3. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01469nam a2200409 cb4500</leader><controlfield tag="001">BV004189100</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20161007 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">901119s1989 gw ad|| |||| 00||| ger d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)74886185</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004189100</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-37</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schäffer, Beate</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1070320099</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Mode-Marketing</subfield><subfield code="b">Markenimage und Markentransfer</subfield><subfield code="c">Beate Schäfer*</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Augsburg</subfield><subfield code="b">Förderges. Marketing an der Univ.</subfield><subfield code="c">1989</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">LX, 59 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">[Schwerpunkt Marketing / Arbeitspapiere]</subfield><subfield code="v">18</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. LI - LX</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mode</subfield><subfield code="0">(DE-588)4039792-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Mode</subfield><subfield code="0">(DE-588)4039792-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="810" ind1="2" ind2=" "><subfield code="a">Arbeitspapiere]</subfield><subfield code="t">[Schwerpunkt Marketing</subfield><subfield code="v">18</subfield><subfield code="w">(DE-604)BV000896500</subfield><subfield code="9">18</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002609967</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV004189100 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:09:36Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002609967 |
| oclc_num | 74886185 |
| open_access_boolean | |
| owner | DE-12 DE-37 DE-188 |
| owner_facet | DE-12 DE-37 DE-188 |
| physical | LX, 59 S. Ill., graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Förderges. Marketing an der Univ. |
| record_format | marc |
| series2 | [Schwerpunkt Marketing / Arbeitspapiere] |
| spelling | Schäffer, Beate Verfasser (DE-588)1070320099 aut Mode-Marketing Markenimage und Markentransfer Beate Schäfer* 3. Aufl. Augsburg Förderges. Marketing an der Univ. 1989 LX, 59 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier [Schwerpunkt Marketing / Arbeitspapiere] 18 Literaturverz. S. LI - LX Mode (DE-588)4039792-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Mode (DE-588)4039792-0 s Marketing (DE-588)4037589-4 s Markenimage (DE-588)4136439-9 s DE-604 Arbeitspapiere] [Schwerpunkt Marketing 18 (DE-604)BV000896500 18 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schäffer, Beate Mode-Marketing Markenimage und Markentransfer Mode (DE-588)4039792-0 gnd Marketing (DE-588)4037589-4 gnd Markenimage (DE-588)4136439-9 gnd |
| subject_GND | (DE-588)4039792-0 (DE-588)4037589-4 (DE-588)4136439-9 (DE-588)4113937-9 |
| title | Mode-Marketing Markenimage und Markentransfer |
| title_auth | Mode-Marketing Markenimage und Markentransfer |
| title_exact_search | Mode-Marketing Markenimage und Markentransfer |
| title_full | Mode-Marketing Markenimage und Markentransfer Beate Schäfer* |
| title_fullStr | Mode-Marketing Markenimage und Markentransfer Beate Schäfer* |
| title_full_unstemmed | Mode-Marketing Markenimage und Markentransfer Beate Schäfer* |
| title_short | Mode-Marketing |
| title_sort | mode marketing markenimage und markentransfer |
| title_sub | Markenimage und Markentransfer |
| topic | Mode (DE-588)4039792-0 gnd Marketing (DE-588)4037589-4 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Mode Marketing Markenimage Hochschulschrift |
| volume_link | (DE-604)BV000896500 |
| work_keys_str_mv | AT schafferbeate modemarketingmarkenimageundmarkentransfer |