Principles of marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall Internat.
1986
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | The Prentice-Hall series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXIV, 774 S. Ill., graph. Darst. |
| ISBN: | 0137018304 0137017316 |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e rakddb | ||
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| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall Internat. |c 1986 | |
| 300 | |a XXIV, 774 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Prentice-Hall series in marketing | |
| 650 | 7 | |a Marketing |2 gtt | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- |
| author_role | aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk |
| building | Verbundindex |
| bvnumber | BV004186414 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)246326006 (DE-599)BVBBV004186414 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV004186414 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:09:34Z |
| institution | BVB |
| isbn | 0137018304 0137017316 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002608596 |
| oclc_num | 246326006 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-B170 DE-83 DE-703 |
| owner_facet | DE-473 DE-BY-UBG DE-B170 DE-83 DE-703 |
| physical | XXIV, 774 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Prentice-Hall Internat. |
| record_format | marc |
| series2 | The Prentice-Hall series in marketing |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler 3. ed. Englewood Cliffs, NJ Prentice-Hall Internat. 1986 XXIV, 774 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Prentice-Hall series in marketing Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s |
| spellingShingle | Kotler, Philip 1931- Principles of marketing Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Philip Kotler |
| title_fullStr | Principles of marketing Philip Kotler |
| title_full_unstemmed | Principles of marketing Philip Kotler |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement Einführung |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing |