Basic marketing: a managerial approach 1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst.
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin
1987
|
Schriftenreihe: | The Irwin series in marketing
|
Internformat
MARC
LEADER | 00000nam a2200000 cc4500 | ||
---|---|---|---|
001 | BV004178306 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 901217s1987 |||| 00||| eng d | ||
035 | |a (OCoLC)631436024 | ||
035 | |a (DE-599)BVBBV004178306 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-859 | ||
100 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
245 | 1 | 0 | |a Basic marketing |b a managerial approach |n 1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst. |c E. Jerome McCarthy ; William D. Perreault |
264 | 1 | |a Homewood, Ill. [u.a.] |b Irwin |c 1987 | |
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a The Irwin series in marketing | |
700 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
700 | 1 | |a Grashof, John F. |e Verfasser |4 aut | |
773 | 0 | 8 | |w (DE-604)BV013481605 |g 1 |
999 | |a oai:aleph.bib-bvb.de:BVB01-002604051 |
Datensatz im Suchindex
_version_ | 1804118386797445120 |
---|---|
any_adam_object | |
author | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
author_GND | (DE-588)12861949X |
author_facet | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
author_role | aut aut aut |
author_sort | McCarthy, Edmund Jerome 1928-2015 |
author_variant | e j m ej ejm w d p wd wdp j f g jf jfg |
building | Verbundindex |
bvnumber | BV004178306 |
ctrlnum | (OCoLC)631436024 (DE-599)BVBBV004178306 |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00959nam a2200277 cc4500</leader><controlfield tag="001">BV004178306</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">901217s1987 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)631436024</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004178306</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McCarthy, Edmund Jerome</subfield><subfield code="d">1928-2015</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12861949X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Basic marketing</subfield><subfield code="b">a managerial approach</subfield><subfield code="n">1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst.</subfield><subfield code="c">E. Jerome McCarthy ; William D. Perreault</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill. [u.a.]</subfield><subfield code="b">Irwin</subfield><subfield code="c">1987</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Irwin series in marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Perreault, William D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Grashof, John F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV013481605</subfield><subfield code="g">1</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002604051</subfield></datafield></record></collection> |
id | DE-604.BV004178306 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T16:09:29Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002604051 |
oclc_num | 631436024 |
open_access_boolean | |
owner | DE-859 |
owner_facet | DE-859 |
publishDate | 1987 |
publishDateSearch | 1987 |
publishDateSort | 1987 |
publisher | Irwin |
record_format | marc |
series2 | The Irwin series in marketing |
spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach 1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst. E. Jerome McCarthy ; William D. Perreault Homewood, Ill. [u.a.] Irwin 1987 txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Perreault, William D. Verfasser aut Grashof, John F. Verfasser aut (DE-604)BV013481605 1 |
spellingShingle | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. Basic marketing a managerial approach |
title | Basic marketing a managerial approach |
title_auth | Basic marketing a managerial approach |
title_exact_search | Basic marketing a managerial approach |
title_full | Basic marketing a managerial approach 1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst. E. Jerome McCarthy ; William D. Perreault |
title_fullStr | Basic marketing a managerial approach 1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst. E. Jerome McCarthy ; William D. Perreault |
title_full_unstemmed | Basic marketing a managerial approach 1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst. E. Jerome McCarthy ; William D. Perreault |
title_short | Basic marketing |
title_sort | basic marketing a managerial approach |
title_sub | a managerial approach |
volume_link | (DE-604)BV013481605 |
work_keys_str_mv | AT mccarthyedmundjerome basicmarketingamanagerialapproach1hauptband9ed1987xviii749sillgraphdarst AT perreaultwilliamd basicmarketingamanagerialapproach1hauptband9ed1987xviii749sillgraphdarst AT grashofjohnf basicmarketingamanagerialapproach1hauptband9ed1987xviii749sillgraphdarst |