The management of international advertising: a handbook and guide for professionals
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Quorum Books
1989
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. [267] - 280 |
| Beschreibung: | XVI, 284 S. |
| ISBN: | 0899301428 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 19921111 | ||
| 007 | t | ||
| 008 | 901204s1989 |||| 00||| eng d | ||
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| 035 | |a (OCoLC)231108513 | ||
| 035 | |a (DE-599)BVBBV004164263 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Kaynak, Erdener |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The management of international advertising |b a handbook and guide for professionals |c Erdener Kaynak |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York u.a. |b Quorum Books |c 1989 | |
| 300 | |a XVI, 284 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-002596821 | ||
Datensatz im Suchindex
| _version_ | 1804118375638499328 |
|---|---|
| any_adam_object | |
| author | Kaynak, Erdener |
| author_facet | Kaynak, Erdener |
| author_role | aut |
| author_sort | Kaynak, Erdener |
| author_variant | e k ek |
| building | Verbundindex |
| bvnumber | BV004164263 |
| classification_rvk | QP 630 QP 680 |
| ctrlnum | (OCoLC)231108513 (DE-599)BVBBV004164263 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV004164263 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:09:18Z |
| institution | BVB |
| isbn | 0899301428 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002596821 |
| oclc_num | 231108513 |
| open_access_boolean | |
| owner | DE-12 DE-473 DE-BY-UBG DE-703 DE-188 |
| owner_facet | DE-12 DE-473 DE-BY-UBG DE-703 DE-188 |
| physical | XVI, 284 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Quorum Books |
| record_format | marc |
| spelling | Kaynak, Erdener Verfasser aut The management of international advertising a handbook and guide for professionals Erdener Kaynak 1. publ. New York u.a. Quorum Books 1989 XVI, 284 S. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [267] - 280 Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Weltmarkt (DE-588)4117627-3 gnd rswk-swf Weltmarkt (DE-588)4117627-3 s Werbung (DE-588)4065541-6 s DE-604 Internationales Marketing (DE-588)4125431-4 s |
| spellingShingle | Kaynak, Erdener The management of international advertising a handbook and guide for professionals Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Weltmarkt (DE-588)4117627-3 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4125431-4 (DE-588)4117627-3 |
| title | The management of international advertising a handbook and guide for professionals |
| title_auth | The management of international advertising a handbook and guide for professionals |
| title_exact_search | The management of international advertising a handbook and guide for professionals |
| title_full | The management of international advertising a handbook and guide for professionals Erdener Kaynak |
| title_fullStr | The management of international advertising a handbook and guide for professionals Erdener Kaynak |
| title_full_unstemmed | The management of international advertising a handbook and guide for professionals Erdener Kaynak |
| title_short | The management of international advertising |
| title_sort | the management of international advertising a handbook and guide for professionals |
| title_sub | a handbook and guide for professionals |
| topic | Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Weltmarkt (DE-588)4117627-3 gnd |
| topic_facet | Werbung Internationales Marketing Weltmarkt |
| work_keys_str_mv | AT kaynakerdener themanagementofinternationaladvertisingahandbookandguideforprofessionals |