Grundzüge der Marketing-Kommunikations-Planung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Augsburg
AV-Verl.
1990
|
| Schlagworte: | |
| Beschreibung: | 132, X S. |
| ISBN: | 3925274383 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 008 | 901008s1990 gw |||| 00||| ger d | ||
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| 041 | 0 | |a ger | |
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| 100 | 1 | |a Pepels, Werner |d 1952- |e Verfasser |0 (DE-588)115496688 |4 aut | |
| 245 | 1 | 0 | |a Grundzüge der Marketing-Kommunikations-Planung |c Werner Pepels |
| 264 | 1 | |a Augsburg |b AV-Verl. |c 1990 | |
| 300 | |a 132, X S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Planung |0 (DE-588)4046235-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804118348809633792 |
|---|---|
| any_adam_object | |
| author | Pepels, Werner 1952- |
| author_GND | (DE-588)115496688 |
| author_facet | Pepels, Werner 1952- |
| author_role | aut |
| author_sort | Pepels, Werner 1952- |
| author_variant | w p wp |
| building | Verbundindex |
| bvnumber | BV004133578 |
| classification_rvk | QP 600 QP 612 QP 633 |
| ctrlnum | (OCoLC)74880177 (DE-599)BVBBV004133578 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004133578 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:08:52Z |
| institution | BVB |
| isbn | 3925274383 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002579245 |
| oclc_num | 74880177 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-384 DE-739 DE-945 DE-898 DE-BY-UBR DE-37 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-384 DE-739 DE-945 DE-898 DE-BY-UBR DE-37 |
| physical | 132, X S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | AV-Verl. |
| record_format | marc |
| spelling | Pepels, Werner 1952- Verfasser (DE-588)115496688 aut Grundzüge der Marketing-Kommunikations-Planung Werner Pepels Augsburg AV-Verl. 1990 132, X S. txt rdacontent n rdamedia nc rdacarrier Kommunikation (DE-588)4031883-7 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s DE-604 Kommunikation (DE-588)4031883-7 s Planung (DE-588)4046235-3 s Werbeplanung (DE-588)4130474-3 s |
| spellingShingle | Pepels, Werner 1952- Grundzüge der Marketing-Kommunikations-Planung Kommunikation (DE-588)4031883-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Planung (DE-588)4046235-3 gnd Werbeplanung (DE-588)4130474-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4201794-4 (DE-588)4046235-3 (DE-588)4130474-3 (DE-588)4037589-4 |
| title | Grundzüge der Marketing-Kommunikations-Planung |
| title_auth | Grundzüge der Marketing-Kommunikations-Planung |
| title_exact_search | Grundzüge der Marketing-Kommunikations-Planung |
| title_full | Grundzüge der Marketing-Kommunikations-Planung Werner Pepels |
| title_fullStr | Grundzüge der Marketing-Kommunikations-Planung Werner Pepels |
| title_full_unstemmed | Grundzüge der Marketing-Kommunikations-Planung Werner Pepels |
| title_short | Grundzüge der Marketing-Kommunikations-Planung |
| title_sort | grundzuge der marketing kommunikations planung |
| topic | Kommunikation (DE-588)4031883-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Planung (DE-588)4046235-3 gnd Werbeplanung (DE-588)4130474-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kommunikation Kommunikationsstrategie Planung Werbeplanung Marketing |
| work_keys_str_mv | AT pepelswerner grundzugedermarketingkommunikationsplanung |