Verfügbarkeit: Cases in strategic marketing

Cases in strategic marketing:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Swayne, Linda E. (VerfasserIn), Ginter, Peter M. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Englewood Cliffs, NJ Prentice Hall 1989
Schlagworte:	Marketing Marketing > Decision making > Case studies Marketing > Management > Case studies Marketingmanagement Strategisches Management Fallstudie Fallstudiensammlung
Beschreibung:	XXI, 728 S.
ISBN:	013119108X 0131163361

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV004122503
003	DE-604
005	20150901
007	t
008	901009s1989 xxu \|\|\|\| 00\|\|\| eng d
020			\|a 013119108X \|9 0-13-119108-X
020			\|a 0131163361 \|9 0-13-116336-1
035			\|a (OCoLC)729133672
035			\|a (DE-599)BVBBV004122503
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
044			\|a xxu \|c XD-US
049			\|a DE-355 \|a DE-N2 \|a DE-521 \|a DE-188
050		0	\|a HF5415.135.C37 1989
082	0		\|a 658.8/02 \|2 19
082	0		\|a 658.8/02 19
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a QP 690 \|0 (DE-625)141924: \|2 rvk
100	1		\|a Swayne, Linda E. \|e Verfasser \|4 aut
245	1	0	\|a Cases in strategic marketing \|c Linda E. Swayne ; Peter M. Ginter
264		1	\|a Englewood Cliffs, NJ \|b Prentice Hall \|c 1989
300			\|a XXI, 728 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		7	\|a Marketing \|2 gtt
650		4	\|a Marketing -- Decision making -- Case studies
650		4	\|a Marketing -- Management -- Case studies
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Strategisches Management \|0 (DE-588)4124261-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Fallstudie \|0 (DE-588)4124897-1 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4522595-3 \|a Fallstudiensammlung \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Strategisches Management \|0 (DE-588)4124261-0 \|D s
689	0	2	\|a Fallstudie \|0 (DE-588)4124897-1 \|D s
689	0		\|8 1\p \|5 DE-604
689	1	0	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	1		\|8 2\p \|5 DE-604
700	1		\|a Ginter, Peter M. \|e Verfasser \|4 aut
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-002572957

Datensatz im Suchindex

_version_	1806142851510173696
adam_text
any_adam_object
author	Swayne, Linda E. Ginter, Peter M.
author_facet	Swayne, Linda E. Ginter, Peter M.
author_role	aut aut
author_sort	Swayne, Linda E.
author_variant	l e s le les p m g pm pmg
building	Verbundindex
bvnumber	BV004122503
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.135.C37 1989
callnumber-search	HF5415.135.C37 1989
callnumber-sort	HF 45415.135 C37 41989
callnumber-subject	HF - Commerce
classification_rvk	QP 600 QP 690
ctrlnum	(OCoLC)729133672 (DE-599)BVBBV004122503
dewey-full	658.8/02 658.8/0219
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02 658.8/02 19
dewey-search	658.8/02 658.8/02 19
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV004122503</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150901</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">901009s1989 xxu \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">013119108X</subfield><subfield code="9">0-13-119108-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0131163361</subfield><subfield code="9">0-13-116336-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)729133672</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004122503</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.135.C37 1989</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">19</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02 19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Swayne, Linda E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cases in strategic marketing</subfield><subfield code="c">Linda E. Swayne ; Peter M. Ginter</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">1989</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXI, 728 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing -- Decision making -- Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing -- Management -- Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fallstudie</subfield><subfield code="0">(DE-588)4124897-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Fallstudie</subfield><subfield code="0">(DE-588)4124897-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ginter, Peter M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002572957</subfield></datafield></record></collection>
genre	(DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV004122503
illustrated	Not Illustrated
indexdate	2024-08-01T00:27:29Z
institution	BVB
isbn	013119108X 0131163361
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002572957
oclc_num	729133672
open_access_boolean
owner	DE-355 DE-BY-UBR DE-N2 DE-521 DE-188
owner_facet	DE-355 DE-BY-UBR DE-N2 DE-521 DE-188
physical	XXI, 728 S.
publishDate	1989
publishDateSearch	1989
publishDateSort	1989
publisher	Prentice Hall
record_format	marc
spelling	Swayne, Linda E. Verfasser aut Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter Englewood Cliffs, NJ Prentice Hall 1989 XXI, 728 S. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Fallstudie (DE-588)4124897-1 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Ginter, Peter M. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Swayne, Linda E. Ginter, Peter M. Cases in strategic marketing Marketing gtt Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Fallstudie (DE-588)4124897-1 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4124897-1 (DE-588)4522595-3
title	Cases in strategic marketing
title_auth	Cases in strategic marketing
title_exact_search	Cases in strategic marketing
title_full	Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter
title_fullStr	Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter
title_full_unstemmed	Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter
title_short	Cases in strategic marketing
title_sort	cases in strategic marketing
topic	Marketing gtt Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Fallstudie (DE-588)4124897-1 gnd
topic_facet	Marketing Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Marketingmanagement Strategisches Management Fallstudie Fallstudiensammlung
work_keys_str_mv	AT swaynelindae casesinstrategicmarketing AT ginterpeterm casesinstrategicmarketing

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge