Marketing-Management: Analyse, Planung und Kontrolle
Gespeichert in:
1. Verfasser: | |
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Weitere Verfasser: | , |
Format: | Buch |
Sprache: | German English |
Veröffentlicht: |
© 1974
|
Ausgabe: | Übersetzung der zweiten Auflage |
Schlagworte: | |
Beschreibung: | Literaturverzeichnis Seite 875-900 |
Beschreibung: | XX, 908 Seiten Diagramme |
ISBN: | 3791003372 3791001515 |
Internformat
MARC
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Datensatz im Suchindex
_version_ | 1804118337080262656 |
---|---|
any_adam_object | |
author | Kotler, Philip 1931- |
author2 | Reber, Heidi Reber, Gerhard |
author2_role | trl trl |
author2_variant | h r hr g r gr |
author_GND | (DE-588)121409600 |
author_facet | Kotler, Philip 1931- Reber, Heidi Reber, Gerhard |
author_role | aut |
author_sort | Kotler, Philip 1931- |
author_variant | p k pk |
building | Verbundindex |
bvnumber | BV004120290 |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)256331406 (DE-599)BVBBV004120290 |
discipline | Wirtschaftswissenschaften |
edition | Übersetzung der zweiten Auflage |
format | Book |
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genre_facet | Einführung Lehrbuch Konferenzschrift |
id | DE-604.BV004120290 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T16:08:41Z |
institution | BVB |
isbn | 3791003372 3791001515 |
language | German English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002571559 |
oclc_num | 256331406 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM DE-83 DE-11 DE-188 DE-Met1 DE-706 |
owner_facet | DE-19 DE-BY-UBM DE-83 DE-11 DE-188 DE-Met1 DE-706 |
physical | XX, 908 Seiten Diagramme |
psigel | TUB-nvmb |
publishDate | 1974 |
publishDateSearch | 1974 |
publishDateSort | 1974 |
record_format | marc |
spelling | Kotler, Philip 1931- (DE-588)121409600 aut Marketing management Marketing-Management Analyse, Planung und Kontrolle Philip Kotler ; Deutsche Übersetzung der zweiten Auflage von Heidi Reber und Gerhard Reber Übersetzung der zweiten Auflage Stuttgart C.E. Poeschel Verlag 1974 © 1974 XX, 908 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis Seite 875-900 CD-ROM (DE-588)4139307-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 CD-ROM (DE-588)4139307-7 s 6\p DE-604 Marktanalyse (DE-588)4037624-2 s 7\p DE-604 Marketing-Mix (DE-588)4168908-2 s 8\p DE-604 Marktforschung (DE-588)4037630-8 s 9\p DE-604 Reber, Heidi trl Reber, Gerhard trl 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Kotler, Philip 1931- Marketing-Management Analyse, Planung und Kontrolle CD-ROM (DE-588)4139307-7 gnd Marktforschung (DE-588)4037630-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marktanalyse (DE-588)4037624-2 gnd |
subject_GND | (DE-588)4139307-7 (DE-588)4037630-8 (DE-588)4168907-0 (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4168908-2 (DE-588)4037624-2 (DE-588)4151278-9 (DE-588)4123623-3 (DE-588)1071861417 |
title | Marketing-Management Analyse, Planung und Kontrolle |
title_alt | Marketing management |
title_auth | Marketing-Management Analyse, Planung und Kontrolle |
title_exact_search | Marketing-Management Analyse, Planung und Kontrolle |
title_full | Marketing-Management Analyse, Planung und Kontrolle Philip Kotler ; Deutsche Übersetzung der zweiten Auflage von Heidi Reber und Gerhard Reber |
title_fullStr | Marketing-Management Analyse, Planung und Kontrolle Philip Kotler ; Deutsche Übersetzung der zweiten Auflage von Heidi Reber und Gerhard Reber |
title_full_unstemmed | Marketing-Management Analyse, Planung und Kontrolle Philip Kotler ; Deutsche Übersetzung der zweiten Auflage von Heidi Reber und Gerhard Reber |
title_short | Marketing-Management |
title_sort | marketing management analyse planung und kontrolle |
title_sub | Analyse, Planung und Kontrolle |
topic | CD-ROM (DE-588)4139307-7 gnd Marktforschung (DE-588)4037630-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marktanalyse (DE-588)4037624-2 gnd |
topic_facet | CD-ROM Marktforschung Marketingmanagement Management Marketing Marketing-Mix Marktanalyse Einführung Lehrbuch Konferenzschrift |
work_keys_str_mv | AT kotlerphilip marketingmanagement AT reberheidi marketingmanagement AT rebergerhard marketingmanagement AT kotlerphilip marketingmanagementanalyseplanungundkontrolle AT reberheidi marketingmanagementanalyseplanungundkontrolle AT rebergerhard marketingmanagementanalyseplanungundkontrolle |