IBM: Einblicke in die erfolgreichste Marketing-Organisation der Welt
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Landsberg/Lech
Verl. Moderne Industrie
1986
|
| Schlagworte: | |
| Beschreibung: | 244 S. |
| ISBN: | 3478322405 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Rodgers, Buck Shook, Robert L. |
| author2 | Mielke, Friederich 1948- |
| author2_role | trl |
| author2_variant | f m fm |
| author_GND | (DE-588)129042110 |
| author_facet | Rodgers, Buck Shook, Robert L. Mielke, Friederich 1948- |
| author_role | aut aut |
| author_sort | Rodgers, Buck |
| author_variant | b r br r l s rl rls |
| building | Verbundindex |
| bvnumber | BV004111594 |
| classification_rvk | QR 523 |
| ctrlnum | (OCoLC)74763905 (DE-599)BVBBV004111594 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV004111594 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:08:34Z |
| institution | BVB |
| isbn | 3478322405 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002565787 |
| oclc_num | 74763905 |
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| owner | DE-N2 DE-706 DE-634 DE-188 |
| owner_facet | DE-N2 DE-706 DE-634 DE-188 |
| physical | 244 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spelling | Rodgers, Buck Verfasser aut The IBM Way - inisghts into the World's most successful marketing organization IBM Einblicke in die erfolgreichste Marketing-Organisation der Welt Buck Rodgers ; Robert L. Shook ; (Aus. d. Amerikan. von Friedrich Mielke) Landsberg/Lech Verl. Moderne Industrie 1986 244 S. txt rdacontent n rdamedia nc rdacarrier IBM Deutschland GmbH (DE-588)5205397-0 gnd rswk-swf IBM Corporation (DE-588)1042-X gnd rswk-swf International Business Machines Corporation Organisation (DE-588)4043774-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf IBM Marke (DE-588)4129657-6 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content IBM Corporation (DE-588)1042-X b Marketing (DE-588)4037589-4 s Organisation (DE-588)4043774-7 s DE-604 IBM Deutschland GmbH (DE-588)5205397-0 b IBM Marke (DE-588)4129657-6 s Management (DE-588)4037278-9 s 2\p DE-604 Shook, Robert L. Verfasser aut Mielke, Friederich 1948- (DE-588)129042110 trl 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rodgers, Buck Shook, Robert L. IBM Einblicke in die erfolgreichste Marketing-Organisation der Welt IBM Deutschland GmbH (DE-588)5205397-0 gnd IBM Corporation (DE-588)1042-X gnd International Business Machines Corporation Organisation (DE-588)4043774-7 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd IBM Marke (DE-588)4129657-6 gnd |
| subject_GND | (DE-588)5205397-0 (DE-588)1042-X (DE-588)4043774-7 (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4129657-6 (DE-588)4522595-3 |
| title | IBM Einblicke in die erfolgreichste Marketing-Organisation der Welt |
| title_alt | The IBM Way - inisghts into the World's most successful marketing organization |
| title_auth | IBM Einblicke in die erfolgreichste Marketing-Organisation der Welt |
| title_exact_search | IBM Einblicke in die erfolgreichste Marketing-Organisation der Welt |
| title_full | IBM Einblicke in die erfolgreichste Marketing-Organisation der Welt Buck Rodgers ; Robert L. Shook ; (Aus. d. Amerikan. von Friedrich Mielke) |
| title_fullStr | IBM Einblicke in die erfolgreichste Marketing-Organisation der Welt Buck Rodgers ; Robert L. Shook ; (Aus. d. Amerikan. von Friedrich Mielke) |
| title_full_unstemmed | IBM Einblicke in die erfolgreichste Marketing-Organisation der Welt Buck Rodgers ; Robert L. Shook ; (Aus. d. Amerikan. von Friedrich Mielke) |
| title_short | IBM |
| title_sort | ibm einblicke in die erfolgreichste marketing organisation der welt |
| title_sub | Einblicke in die erfolgreichste Marketing-Organisation der Welt |
| topic | IBM Deutschland GmbH (DE-588)5205397-0 gnd IBM Corporation (DE-588)1042-X gnd International Business Machines Corporation Organisation (DE-588)4043774-7 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd IBM Marke (DE-588)4129657-6 gnd |
| topic_facet | IBM Deutschland GmbH IBM Corporation International Business Machines Corporation Organisation Marketing Management IBM Marke Fallstudiensammlung |
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