Marketing budgeting:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Croom Helm
1986
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 522 S. graph. Darst. |
| ISBN: | 070992092X |
Internformat
MARC
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| 100 | 1 | |a Piercy, Nigel |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
| adam_text | MARKETING ^-BUDGETING V
NIGEL PIERCY
University of Wales Institute of
Science and Technology, Cardiff
V
CROOM HELM
London • Sydney • Dover, New Hampshire
Contents
List of Figures
List of Tables
Preface
1 Introduction - Aims and Purposes 1
PART I MARKETING BUDGETING IN TfEORY AND PRACTICE
2 Normative Theories of Marketing Budgeting 33
3 Descriptive Studies of Budgeting Practice 58
PART 11 AN ORGANISATIONAL AID POLITICAL PBtSPGCOTVE PGR
MARKETING AN) BUDGETING
4 Developing An Organisational Perspective
on Marketing 101
5 Organisational Power 139
6 Organisational Politics 175
7 The Use of Power and Politics -
- A Contingency Model 188
8 An Information-Structure-Power
Theory of Marketing 222
9 The Power and Politics of Marketing Budgeting 241
PART 111 AN BfiRICAL STUDY OF THE POWER AN) POLITICS
OF MARKETING BUDGETING
10 The Bipirical Approach 285
11 The Status Quo of Marketing and Marketing
Budgeting 314
12 The Power and Politics of Resource Allocation
in Marketing 381
PART IV CONCLUSIONS
13 Synthesis: An Organisational/Political
Perspective on Marketing Budgeting 457
14 Inpl icat ions for Managing Market ing
Actions and Resources 470
Appendices
Author Index
Sidiject Index
|
| any_adam_object | 1 |
| author | Piercy, Nigel |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.1/54 658.1/5419 658.1/55 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.1/54 658.1/54 19 658.1/55 |
| dewey-sort | 3658.1 254 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T16:04:09Z |
| institution | BVB |
| isbn | 070992092X |
| language | English |
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| spelling | Piercy, Nigel Verfasser aut Marketing budgeting Nigel Piercy London u.a. Croom Helm 1986 522 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing -- Finance Budgetierung (DE-588)4214154-0 gnd rswk-swf Finanzierung (DE-588)4017182-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Finanzierung (DE-588)4017182-6 s DE-604 Budgetierung (DE-588)4214154-0 s HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002359178&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4214154-0 (DE-588)4017182-6 (DE-588)4037589-4 |
| title | Marketing budgeting |
| title_auth | Marketing budgeting |
| title_exact_search | Marketing budgeting |
| title_full | Marketing budgeting Nigel Piercy |
| title_fullStr | Marketing budgeting Nigel Piercy |
| title_full_unstemmed | Marketing budgeting Nigel Piercy |
| title_short | Marketing budgeting |
| title_sort | marketing budgeting |
| topic | Marketing -- Finance Budgetierung (DE-588)4214154-0 gnd Finanzierung (DE-588)4017182-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing -- Finance Budgetierung Finanzierung Marketing |
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