Management of international advertising: a marketing approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Allyn and Bacon
1984
|
| Schlagworte: | |
| Beschreibung: | VII, 296 S. Ill. |
| ISBN: | 0205079881 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003704452 | ||
| 003 | DE-604 | ||
| 005 | 20151127 | ||
| 007 | t | ||
| 008 | 900725s1984 a||| |||| 00||| eng d | ||
| 020 | |a 0205079881 |9 0-205-07988-1 | ||
| 035 | |a (OCoLC)9393073 | ||
| 035 | |a (DE-599)BVBBV003704452 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-473 |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HF5827 | |
| 082 | 0 | |a 659.1 |2 19 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a PEEBLES, DEAN M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Management of international advertising |b a marketing approach |c Dean M. Peebles ; John K. Ryans |
| 264 | 1 | |a Boston [u.a.] |b Allyn and Bacon |c 1984 | |
| 300 | |a VII, 296 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Export marketing | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ryans, John K. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002358135 | ||
Datensatz im Suchindex
| _version_ | 1804118049567014912 |
|---|---|
| any_adam_object | |
| author | PEEBLES, DEAN M. Ryans, John K. |
| author_facet | PEEBLES, DEAN M. Ryans, John K. |
| author_role | aut aut |
| author_sort | PEEBLES, DEAN M. |
| author_variant | d m p dm dmp j k r jk jkr |
| building | Verbundindex |
| bvnumber | BV003704452 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)9393073 (DE-599)BVBBV003704452 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003704452 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:04:07Z |
| institution | BVB |
| isbn | 0205079881 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002358135 |
| oclc_num | 9393073 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-703 DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-703 DE-188 |
| physical | VII, 296 S. Ill. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | PEEBLES, DEAN M. Verfasser aut Management of international advertising a marketing approach Dean M. Peebles ; John K. Ryans Boston [u.a.] Allyn and Bacon 1984 VII, 296 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising Export marketing Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s DE-604 Ryans, John K. Verfasser aut |
| spellingShingle | PEEBLES, DEAN M. Ryans, John K. Management of international advertising a marketing approach Advertising Export marketing Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4065541-6 |
| title | Management of international advertising a marketing approach |
| title_auth | Management of international advertising a marketing approach |
| title_exact_search | Management of international advertising a marketing approach |
| title_full | Management of international advertising a marketing approach Dean M. Peebles ; John K. Ryans |
| title_fullStr | Management of international advertising a marketing approach Dean M. Peebles ; John K. Ryans |
| title_full_unstemmed | Management of international advertising a marketing approach Dean M. Peebles ; John K. Ryans |
| title_short | Management of international advertising |
| title_sort | management of international advertising a marketing approach |
| title_sub | a marketing approach |
| topic | Advertising Export marketing Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Export marketing Internationales Marketing Werbung |
| work_keys_str_mv | AT peeblesdeanm managementofinternationaladvertisingamarketingapproach AT ryansjohnk managementofinternationaladvertisingamarketingapproach |