APA (7th ed.) Citation

Ailloni-Charas, D. (1984). Promotion: A guide to effective promotional planning, strategies, and executions. Wiley.

Chicago Style (17th ed.) Citation

Ailloni-Charas, Dan. Promotion: A Guide to Effective Promotional Planning, Strategies, and Executions. New York [u.a.]: Wiley, 1984.

MLA (9th ed.) Citation

Ailloni-Charas, Dan. Promotion: A Guide to Effective Promotional Planning, Strategies, and Executions. Wiley, 1984.