Promotion: a guide to effective promotional planning, strategies, and executions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1984
|
| Schriftenreihe: | Ronald series on marketing management
|
| Schlagworte: | |
| Beschreibung: | X, 281 S. Ill., graph. Darst. |
| ISBN: | 0471080608 |
Internformat
MARC
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| 100 | 1 | |a Ailloni-Charas, Dan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Promotion |b a guide to effective promotional planning, strategies, and executions |c Dan Ailloni-Charas |
| 264 | 1 | |a New York [u.a.] |b Wiley |c 1984 | |
| 300 | |a X, 281 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Ronald series on marketing management | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Ailloni-Charas, Dan |
| author_facet | Ailloni-Charas, Dan |
| author_role | aut |
| author_sort | Ailloni-Charas, Dan |
| author_variant | d a c dac |
| building | Verbundindex |
| bvnumber | BV003704165 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 QP 630 |
| ctrlnum | (OCoLC)10277368 (DE-599)BVBBV003704165 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003704165 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:04:07Z |
| institution | BVB |
| isbn | 0471080608 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002357937 |
| oclc_num | 10277368 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-188 |
| physical | X, 281 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Wiley |
| record_format | marc |
| series2 | Ronald series on marketing management |
| spelling | Ailloni-Charas, Dan Verfasser aut Promotion a guide to effective promotional planning, strategies, and executions Dan Ailloni-Charas New York [u.a.] Wiley 1984 X, 281 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Ronald series on marketing management Marketing Sales promotion Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Marketing (DE-588)4037589-4 s DE-604 Werbung (DE-588)4065541-6 s |
| spellingShingle | Ailloni-Charas, Dan Promotion a guide to effective promotional planning, strategies, and executions Marketing Sales promotion Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4076968-9 (DE-588)4037589-4 |
| title | Promotion a guide to effective promotional planning, strategies, and executions |
| title_auth | Promotion a guide to effective promotional planning, strategies, and executions |
| title_exact_search | Promotion a guide to effective promotional planning, strategies, and executions |
| title_full | Promotion a guide to effective promotional planning, strategies, and executions Dan Ailloni-Charas |
| title_fullStr | Promotion a guide to effective promotional planning, strategies, and executions Dan Ailloni-Charas |
| title_full_unstemmed | Promotion a guide to effective promotional planning, strategies, and executions Dan Ailloni-Charas |
| title_short | Promotion |
| title_sort | promotion a guide to effective promotional planning strategies and executions |
| title_sub | a guide to effective promotional planning, strategies, and executions |
| topic | Marketing Sales promotion Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Sales promotion Werbung Sales-promotion |
| work_keys_str_mv | AT aillonicharasdan promotionaguidetoeffectivepromotionalplanningstrategiesandexecutions |