Readings in marketing management: a strategic perspective
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1984
|
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XII, 478 S. graph. Darst. |
| ISBN: | 047186966X |
Internformat
MARC
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| 245 | 1 | 0 | |a Readings in marketing management |b a strategic perspective |c Barry Berman ... |
| 264 | 1 | |a New York u.a. |b Wiley |c 1984 | |
| 300 | |a XII, 478 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 4 | |a Marketing |x Management | |
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| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
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| 689 | 2 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 700 | 1 | |a Berman, Barry L. |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | BV003704126 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)9946432 (DE-599)BVBBV003704126 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV003704126 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:04:07Z |
| institution | BVB |
| isbn | 047186966X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002357913 |
| oclc_num | 9946432 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XII, 478 S. graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Wiley |
| record_format | marc |
| spelling | Readings in marketing management a strategic perspective Barry Berman ... New York u.a. Wiley 1984 XII, 478 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Strategisches Management (DE-588)4124261-0 s Marketing (DE-588)4037589-4 s Berman, Barry L. Sonstige oth |
| spellingShingle | Readings in marketing management a strategic perspective Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4143413-4 |
| title | Readings in marketing management a strategic perspective |
| title_auth | Readings in marketing management a strategic perspective |
| title_exact_search | Readings in marketing management a strategic perspective |
| title_full | Readings in marketing management a strategic perspective Barry Berman ... |
| title_fullStr | Readings in marketing management a strategic perspective Barry Berman ... |
| title_full_unstemmed | Readings in marketing management a strategic perspective Barry Berman ... |
| title_short | Readings in marketing management |
| title_sort | readings in marketing management a strategic perspective |
| title_sub | a strategic perspective |
| topic | Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Management Marketing Marketingmanagement Strategisches Management Aufsatzsammlung |
| work_keys_str_mv | AT bermanbarryl readingsinmarketingmanagementastrategicperspective |