Big business blunders: mistakes in multinational marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL
Dow Jones-Irwin
1983
|
| Series: | The Irwin series in marketing.
|
| Subjects: | |
| Physical Description: | X, 158 S. |
| ISBN: | 0256028508 0870942905 |
Staff View
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Record in the Search Index
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| callnumber-search | HD69.I7 HF1009.5 |
| callnumber-sort | HD 269 I7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)9049195 (DE-599)BVBBV003701001 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV003701001 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:04:04Z |
| institution | BVB |
| isbn | 0256028508 0870942905 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002355783 |
| oclc_num | 9049195 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-N2 DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-N2 DE-19 DE-BY-UBM DE-188 |
| physical | X, 158 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Dow Jones-Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing. |
| spelling | Ricks, David A. Verfasser aut Big business blunders mistakes in multinational marketing David A. Ricks Homewood, IL Dow Jones-Irwin 1983 X, 158 S. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing. Entreprises multinationales Marchés d'exportation Multinationales Unternehmen Export marketing International business enterprises Versagen (DE-588)4258790-6 gnd rswk-swf Fehler (DE-588)4016606-5 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Versagen (DE-588)4258790-6 s DE-604 Fehler (DE-588)4016606-5 s |
| spellingShingle | Ricks, David A. Big business blunders mistakes in multinational marketing Entreprises multinationales Marchés d'exportation Multinationales Unternehmen Export marketing International business enterprises Versagen (DE-588)4258790-6 gnd Fehler (DE-588)4016606-5 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4258790-6 (DE-588)4016606-5 (DE-588)4125431-4 |
| title | Big business blunders mistakes in multinational marketing |
| title_auth | Big business blunders mistakes in multinational marketing |
| title_exact_search | Big business blunders mistakes in multinational marketing |
| title_full | Big business blunders mistakes in multinational marketing David A. Ricks |
| title_fullStr | Big business blunders mistakes in multinational marketing David A. Ricks |
| title_full_unstemmed | Big business blunders mistakes in multinational marketing David A. Ricks |
| title_short | Big business blunders |
| title_sort | big business blunders mistakes in multinational marketing |
| title_sub | mistakes in multinational marketing |
| topic | Entreprises multinationales Marchés d'exportation Multinationales Unternehmen Export marketing International business enterprises Versagen (DE-588)4258790-6 gnd Fehler (DE-588)4016606-5 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Entreprises multinationales Marchés d'exportation Multinationales Unternehmen Export marketing International business enterprises Versagen Fehler Internationales Marketing |
| work_keys_str_mv | AT ricksdavida bigbusinessblundersmistakesinmultinationalmarketing |