Big business blunders: mistakes in multinational marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, IL
Dow Jones-Irwin
1983
|
| Schriftenreihe: | The Irwin series in marketing.
|
| Schlagworte: | |
| Beschreibung: | X, 158 S. |
| ISBN: | 0256028508 0870942905 |
Internformat
MARC
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| 245 | 1 | 0 | |a Big business blunders |b mistakes in multinational marketing |c David A. Ricks |
| 264 | 1 | |a Homewood, IL |b Dow Jones-Irwin |c 1983 | |
| 300 | |a X, 158 S. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing. | |
| 650 | 4 | |a Entreprises multinationales | |
| 650 | 4 | |a Marchés d'exportation | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Versagen |0 (DE-588)4258790-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Ricks, David A. |
| author_facet | Ricks, David A. |
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| building | Verbundindex |
| bvnumber | BV003701001 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.I7 HF1009.5 |
| callnumber-search | HD69.I7 HF1009.5 |
| callnumber-sort | HD 269 I7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)9049195 (DE-599)BVBBV003701001 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003701001 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:04:04Z |
| institution | BVB |
| isbn | 0256028508 0870942905 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002355783 |
| oclc_num | 9049195 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-N2 DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-N2 DE-19 DE-BY-UBM DE-188 |
| physical | X, 158 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Dow Jones-Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing. |
| spelling | Ricks, David A. Verfasser aut Big business blunders mistakes in multinational marketing David A. Ricks Homewood, IL Dow Jones-Irwin 1983 X, 158 S. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing. Entreprises multinationales Marchés d'exportation Multinationales Unternehmen Export marketing International business enterprises Versagen (DE-588)4258790-6 gnd rswk-swf Fehler (DE-588)4016606-5 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Versagen (DE-588)4258790-6 s DE-604 Fehler (DE-588)4016606-5 s |
| spellingShingle | Ricks, David A. Big business blunders mistakes in multinational marketing Entreprises multinationales Marchés d'exportation Multinationales Unternehmen Export marketing International business enterprises Versagen (DE-588)4258790-6 gnd Fehler (DE-588)4016606-5 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4258790-6 (DE-588)4016606-5 (DE-588)4125431-4 |
| title | Big business blunders mistakes in multinational marketing |
| title_auth | Big business blunders mistakes in multinational marketing |
| title_exact_search | Big business blunders mistakes in multinational marketing |
| title_full | Big business blunders mistakes in multinational marketing David A. Ricks |
| title_fullStr | Big business blunders mistakes in multinational marketing David A. Ricks |
| title_full_unstemmed | Big business blunders mistakes in multinational marketing David A. Ricks |
| title_short | Big business blunders |
| title_sort | big business blunders mistakes in multinational marketing |
| title_sub | mistakes in multinational marketing |
| topic | Entreprises multinationales Marchés d'exportation Multinationales Unternehmen Export marketing International business enterprises Versagen (DE-588)4258790-6 gnd Fehler (DE-588)4016606-5 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Entreprises multinationales Marchés d'exportation Multinationales Unternehmen Export marketing International business enterprises Versagen Fehler Internationales Marketing |
| work_keys_str_mv | AT ricksdavida bigbusinessblundersmistakesinmultinationalmarketing |