Industrial marketing management: a strategic view of business markets
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. u.a.
Dryden Pr.
1985
|
| Edition: | 2. ed. |
| Series: | The Dryden Press Series in marketing
|
| Subjects: | |
| Physical Description: | XXIV, 632 S. graph. Darst. |
| ISBN: | 0030693071 4833702568 |
Staff View
MARC
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Record in the Search Index
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| author | Hutt, Michael D. Speh, Thomas W. |
| author_facet | Hutt, Michael D. Speh, Thomas W. |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415.13 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV003698532 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:04:01Z |
| institution | BVB |
| isbn | 0030693071 4833702568 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002354176 |
| oclc_num | 10459041 |
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| owner | DE-384 DE-473 DE-BY-UBG DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-188 |
| physical | XXIV, 632 S. graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Dryden Pr. |
| record_format | marc |
| series2 | The Dryden Press Series in marketing |
| spelling | Hutt, Michael D. Verfasser aut Industrial marketing management a strategic view of business markets Michael D. Hutt ; Thomas W. Speh 2. ed. Chicago, Ill. u.a. Dryden Pr. 1985 XXIV, 632 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Dryden Press Series in marketing Marketing industriel - Gestion Industrial marketing Management Industriebetrieb (DE-588)4026813-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Industriebetrieb (DE-588)4026813-5 s DE-604 Speh, Thomas W. Verfasser aut |
| spellingShingle | Hutt, Michael D. Speh, Thomas W. Industrial marketing management a strategic view of business markets Marketing industriel - Gestion Industrial marketing Management Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4026813-5 (DE-588)4037589-4 |
| title | Industrial marketing management a strategic view of business markets |
| title_auth | Industrial marketing management a strategic view of business markets |
| title_exact_search | Industrial marketing management a strategic view of business markets |
| title_full | Industrial marketing management a strategic view of business markets Michael D. Hutt ; Thomas W. Speh |
| title_fullStr | Industrial marketing management a strategic view of business markets Michael D. Hutt ; Thomas W. Speh |
| title_full_unstemmed | Industrial marketing management a strategic view of business markets Michael D. Hutt ; Thomas W. Speh |
| title_short | Industrial marketing management |
| title_sort | industrial marketing management a strategic view of business markets |
| title_sub | a strategic view of business markets |
| topic | Marketing industriel - Gestion Industrial marketing Management Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing industriel - Gestion Industrial marketing Management Industriebetrieb Marketing |
| work_keys_str_mv | AT huttmichaeld industrialmarketingmanagementastrategicviewofbusinessmarkets AT spehthomasw industrialmarketingmanagementastrategicviewofbusinessmarkets |