Marketing in an age of change: an introduction
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1981
|
| Schriftenreihe: | Wiley series in marketing.
|
| Schlagworte: | |
| Beschreibung: | XIX, 577 S. Ill., graph. Darst. |
| ISBN: | 0471081698 |
Internformat
MARC
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| 008 | 900725s1981 ad|| |||| 00||| eng d | ||
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| 100 | 1 | |a Udell, Jon G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing in an age of change |b an introduction |c Jon G. Udell ; Gene R. Laczniak* |
| 264 | 1 | |a New York u.a. |b Wiley |c 1981 | |
| 300 | |a XIX, 577 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley series in marketing. | |
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| 650 | 0 | 7 | |a Sozialer Wandel |0 (DE-588)4077587-2 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Laczniak, Gene R. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002353850 | ||
Datensatz im Suchindex
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| author | Udell, Jon G. Laczniak, Gene R. |
| author_facet | Udell, Jon G. Laczniak, Gene R. |
| author_role | aut aut |
| author_sort | Udell, Jon G. |
| author_variant | j g u jg jgu g r l gr grl |
| building | Verbundindex |
| bvnumber | BV003698098 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)16560255 (DE-599)BVBBV003698098 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003698098 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:04:01Z |
| institution | BVB |
| isbn | 0471081698 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002353850 |
| oclc_num | 16560255 |
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| physical | XIX, 577 S. Ill., graph. Darst. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Wiley |
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| series2 | Wiley series in marketing. |
| spelling | Udell, Jon G. Verfasser aut Marketing in an age of change an introduction Jon G. Udell ; Gene R. Laczniak* New York u.a. Wiley 1981 XIX, 577 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing. Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Sozialer Wandel (DE-588)4077587-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Sozialer Wandel (DE-588)4077587-2 s Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s DE-604 Laczniak, Gene R. Verfasser aut |
| spellingShingle | Udell, Jon G. Laczniak, Gene R. Marketing in an age of change an introduction Marketing Marketing (DE-588)4037589-4 gnd Sozialer Wandel (DE-588)4077587-2 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4077587-2 (DE-588)4037278-9 (DE-588)4143413-4 |
| title | Marketing in an age of change an introduction |
| title_auth | Marketing in an age of change an introduction |
| title_exact_search | Marketing in an age of change an introduction |
| title_full | Marketing in an age of change an introduction Jon G. Udell ; Gene R. Laczniak* |
| title_fullStr | Marketing in an age of change an introduction Jon G. Udell ; Gene R. Laczniak* |
| title_full_unstemmed | Marketing in an age of change an introduction Jon G. Udell ; Gene R. Laczniak* |
| title_short | Marketing in an age of change |
| title_sort | marketing in an age of change an introduction |
| title_sub | an introduction |
| topic | Marketing Marketing (DE-588)4037589-4 gnd Sozialer Wandel (DE-588)4077587-2 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Marketing Sozialer Wandel Management Aufsatzsammlung |
| work_keys_str_mv | AT udelljong marketinginanageofchangeanintroduction AT laczniakgener marketinginanageofchangeanintroduction |