Marketing: An integrated approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Harper & Row
1979
|
| Schlagworte: | |
| Beschreibung: | XVI, 544 S. Ill., graph.Darst. |
| ISBN: | 0060443553 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 035 | |a (OCoLC)4493192 | ||
| 035 | |a (DE-599)BVBBV003695240 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5415.1 | |
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| 100 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b An integrated approach |c Carl D. MacDaniel |
| 264 | 1 | |a New York, NY |b Harper & Row |c 1979 | |
| 300 | |a XVI, 544 S. |b Ill., graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |z United States | |
| 650 | 4 | |a Marketing |z United States |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | McDaniel, Carl D. 1941- |
| author_GND | (DE-588)128647450 |
| author_facet | McDaniel, Carl D. 1941- |
| author_role | aut |
| author_sort | McDaniel, Carl D. 1941- |
| author_variant | c d m cd cdm |
| building | Verbundindex |
| bvnumber | BV003695240 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1 |
| callnumber-search | HF5415.1 |
| callnumber-sort | HF 45415.1 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 690 |
| ctrlnum | (OCoLC)4493192 (DE-599)BVBBV003695240 |
| dewey-full | 658.8/00973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/00973 |
| dewey-search | 658.8/00973 |
| dewey-sort | 3658.8 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:03:58Z |
| institution | BVB |
| isbn | 0060443553 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002351703 |
| oclc_num | 4493192 |
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| physical | XVI, 544 S. Ill., graph.Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Harper & Row |
| record_format | marc |
| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Marketing An integrated approach Carl D. MacDaniel New York, NY Harper & Row 1979 XVI, 544 S. Ill., graph.Darst. txt rdacontent n rdamedia nc rdacarrier Marketing United States Marketing United States Case studies Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | McDaniel, Carl D. 1941- Marketing An integrated approach Marketing United States Marketing United States Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing An integrated approach |
| title_auth | Marketing An integrated approach |
| title_exact_search | Marketing An integrated approach |
| title_full | Marketing An integrated approach Carl D. MacDaniel |
| title_fullStr | Marketing An integrated approach Carl D. MacDaniel |
| title_full_unstemmed | Marketing An integrated approach Carl D. MacDaniel |
| title_short | Marketing |
| title_sort | marketing an integrated approach |
| title_sub | An integrated approach |
| topic | Marketing United States Marketing United States Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing United States Marketing United States Case studies Marketing USA Fallstudiensammlung |
| work_keys_str_mv | AT mcdanielcarld marketinganintegratedapproach |