Macro marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Santa Barbara, Calif.
Wiley
1978
|
| Ausgabe: | 2.ed. |
| Schriftenreihe: | Wiley/Hamilton series in marketing
A Wiley/Hamilton publication |
| Schlagworte: | |
| Beschreibung: | XII, 201 S. graph. Darst. |
| ISBN: | 0471026999 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20110909 | ||
| 007 | t | ||
| 008 | 900725s1978 d||| |||| 00||| eng d | ||
| 020 | |a 0471026999 |9 0-471-02699-9 | ||
| 035 | |a (OCoLC)611351036 | ||
| 035 | |a (DE-599)BVBBV003693456 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-B170 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 380.1 | |
| 082 | 0 | |a 658.8 |2 18 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Moyer, Reed |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Macro marketing |c Reed Moyer ; Michael D. Hutt |
| 250 | |a 2.ed. | ||
| 264 | 1 | |a Santa Barbara, Calif. |b Wiley |c 1978 | |
| 300 | |a XII, 201 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley/Hamilton series in marketing | |
| 490 | 0 | |a A Wiley/Hamilton publication | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hutt, Michael D. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002350408 | ||
Datensatz im Suchindex
| _version_ | 1804118037549285376 |
|---|---|
| any_adam_object | |
| author | Moyer, Reed Hutt, Michael D. |
| author_facet | Moyer, Reed Hutt, Michael D. |
| author_role | aut aut |
| author_sort | Moyer, Reed |
| author_variant | r m rm m d h md mdh |
| building | Verbundindex |
| bvnumber | BV003693456 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)611351036 (DE-599)BVBBV003693456 |
| dewey-full | 380.1 658.8 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 380 - Commerce, communications, transportation 658 - General management |
| dewey-raw | 380.1 658.8 |
| dewey-search | 380.1 658.8 |
| dewey-sort | 3380.1 |
| dewey-tens | 380 - Commerce, communications, transportation 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2.ed. |
| format | Book |
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| id | DE-604.BV003693456 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:03:56Z |
| institution | BVB |
| isbn | 0471026999 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002350408 |
| oclc_num | 611351036 |
| open_access_boolean | |
| owner | DE-384 DE-B170 DE-83 DE-188 |
| owner_facet | DE-384 DE-B170 DE-83 DE-188 |
| physical | XII, 201 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley/Hamilton series in marketing A Wiley/Hamilton publication |
| spelling | Moyer, Reed Verfasser aut Macro marketing Reed Moyer ; Michael D. Hutt 2.ed. Santa Barbara, Calif. Wiley 1978 XII, 201 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley/Hamilton series in marketing A Wiley/Hamilton publication Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Hutt, Michael D. Verfasser aut |
| spellingShingle | Moyer, Reed Hutt, Michael D. Macro marketing Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Macro marketing |
| title_auth | Macro marketing |
| title_exact_search | Macro marketing |
| title_full | Macro marketing Reed Moyer ; Michael D. Hutt |
| title_fullStr | Macro marketing Reed Moyer ; Michael D. Hutt |
| title_full_unstemmed | Macro marketing Reed Moyer ; Michael D. Hutt |
| title_short | Macro marketing |
| title_sort | macro marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT moyerreed macromarketing AT huttmichaeld macromarketing |