APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (1990). Strategic marketing problems: Cases and comments (5. ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 5. ed. Boston u.a: Allyn and Bacon, 1990.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 5. ed. Allyn and Bacon, 1990.