Strategic marketing problems: Cases and comments
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston u.a.
Allyn and Bacon
1990
|
| Edition: | 5. ed. |
| Subjects: | |
| Physical Description: | XIII, 732 S. Ill., graph. Darst. |
| ISBN: | 0205121292 |
Staff View
MARC
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Record in the Search Index
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
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| indexdate | 2024-07-09T16:03:56Z |
| institution | BVB |
| isbn | 0205121292 |
| language | English |
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| physical | XIII, 732 S. Ill., graph. Darst. |
| publishDate | 1990 |
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| publisher | Allyn and Bacon |
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| spelling | Kerin, Roger A. Verfasser aut Strategic marketing problems Cases and comments Roger A. Kerin ; Robert A. Peterson* 5. ed. Boston u.a. Allyn and Bacon 1990 XIII, 732 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion - Cas, Études de Marketing - Gestion ram Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision ram Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-188 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Peterson, Robert A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kerin, Roger A. Peterson, Robert A. Strategic marketing problems Cases and comments Marketing - Gestion - Cas, Études de Marketing - Gestion ram Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision ram Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4522595-3 |
| title | Strategic marketing problems Cases and comments |
| title_auth | Strategic marketing problems Cases and comments |
| title_exact_search | Strategic marketing problems Cases and comments |
| title_full | Strategic marketing problems Cases and comments Roger A. Kerin ; Robert A. Peterson* |
| title_fullStr | Strategic marketing problems Cases and comments Roger A. Kerin ; Robert A. Peterson* |
| title_full_unstemmed | Strategic marketing problems Cases and comments Roger A. Kerin ; Robert A. Peterson* |
| title_short | Strategic marketing problems |
| title_sort | strategic marketing problems cases and comments |
| title_sub | Cases and comments |
| topic | Marketing - Gestion - Cas, Études de Marketing - Gestion ram Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision ram Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing - Gestion - Cas, Études de Marketing - Gestion Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision Marketing Decision making Case studies Marketing Management Case studies Marketing Strategisches Management Marketingstrategie Fallstudiensammlung |
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