Marketing fängt beim Kunden an: Taktik geht vor Strategie
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Frankfurt u.a.
Campus-Verl.
1990
|
| Subjects: | |
| Item Description: | EST: Bottom-up marketing <dt.> |
| Physical Description: | 192 S. |
| ISBN: | 3593343290 |
Staff View
MARC
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Record in the Search Index
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| author | Ries, Al Trout, Jack 1935-2017 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV003673656 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:03:38Z |
| institution | BVB |
| isbn | 3593343290 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002338083 |
| oclc_num | 46111413 |
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| physical | 192 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Campus-Verl. |
| record_format | marc |
| spelling | Ries, Al Verfasser aut Bottom-up marketing Marketing fängt beim Kunden an Taktik geht vor Strategie Al Ries ; Jack Trout Frankfurt u.a. Campus-Verl. 1990 192 S. txt rdacontent n rdamedia nc rdacarrier EST: Bottom-up marketing <dt.> Bottom-up-Prinzip gtt Marketing gtt Bottom-up-Prinzip (DE-588)4243684-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Bottom-up-Prinzip (DE-588)4243684-9 s DE-604 Strategisches Management (DE-588)4124261-0 s Marketingmanagement (DE-588)4168907-0 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ries, Al Trout, Jack 1935-2017 Marketing fängt beim Kunden an Taktik geht vor Strategie Bottom-up-Prinzip gtt Marketing gtt Bottom-up-Prinzip (DE-588)4243684-9 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4243684-9 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4120697-6 |
| title | Marketing fängt beim Kunden an Taktik geht vor Strategie |
| title_alt | Bottom-up marketing |
| title_auth | Marketing fängt beim Kunden an Taktik geht vor Strategie |
| title_exact_search | Marketing fängt beim Kunden an Taktik geht vor Strategie |
| title_full | Marketing fängt beim Kunden an Taktik geht vor Strategie Al Ries ; Jack Trout |
| title_fullStr | Marketing fängt beim Kunden an Taktik geht vor Strategie Al Ries ; Jack Trout |
| title_full_unstemmed | Marketing fängt beim Kunden an Taktik geht vor Strategie Al Ries ; Jack Trout |
| title_short | Marketing fängt beim Kunden an |
| title_sort | marketing fangt beim kunden an taktik geht vor strategie |
| title_sub | Taktik geht vor Strategie |
| topic | Bottom-up-Prinzip gtt Marketing gtt Bottom-up-Prinzip (DE-588)4243684-9 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Bottom-up-Prinzip Marketing Strategisches Management Marketingmanagement Marketingstrategie |
| work_keys_str_mv | AT riesal bottomupmarketing AT troutjack bottomupmarketing AT riesal marketingfangtbeimkundenantaktikgehtvorstrategie AT troutjack marketingfangtbeimkundenantaktikgehtvorstrategie |