Advertising: planning, implementation and control
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati u.a.
South-Western Publ. Co.
1986
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | VII, 700 S. Ill., graph. Darst. |
| ISBN: | 0538195908 |
Internformat
MARC
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| 100 | 1 | |a Nylen, David W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |b planning, implementation and control |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Cincinnati u.a. |b South-Western Publ. Co. |c 1986 | |
| 300 | |a VII, 700 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Nylen, David W. |
| author_facet | Nylen, David W. |
| author_role | aut |
| author_sort | Nylen, David W. |
| author_variant | d w n dw dwn |
| building | Verbundindex |
| bvnumber | BV003666978 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)12574045 (DE-599)BVBBV003666978 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV003666978 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:03:33Z |
| institution | BVB |
| isbn | 0538195908 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002335046 |
| oclc_num | 12574045 |
| open_access_boolean | |
| owner | DE-384 DE-739 DE-N2 |
| owner_facet | DE-384 DE-739 DE-N2 |
| physical | VII, 700 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | South-Western Publ. Co. |
| record_format | marc |
| spelling | Nylen, David W. Verfasser aut Advertising planning, implementation and control 3. ed. Cincinnati u.a. South-Western Publ. Co. 1986 VII, 700 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publicité Publicité ram Reclame gtt Advertising Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Werbeplanung (DE-588)4130474-3 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Nylen, David W. Advertising planning, implementation and control Publicité Publicité ram Reclame gtt Advertising Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Advertising planning, implementation and control |
| title_auth | Advertising planning, implementation and control |
| title_exact_search | Advertising planning, implementation and control |
| title_full | Advertising planning, implementation and control |
| title_fullStr | Advertising planning, implementation and control |
| title_full_unstemmed | Advertising planning, implementation and control |
| title_short | Advertising |
| title_sort | advertising planning implementation and control |
| title_sub | planning, implementation and control |
| topic | Publicité Publicité ram Reclame gtt Advertising Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Reclame Advertising Werbeplanung Werbung Einführung |
| work_keys_str_mv | AT nylendavidw advertisingplanningimplementationandcontrol |