Essentials of advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Harcourt Brace Jovanovich
1980
|
| Subjects: | |
| Physical Description: | XIV, 575 S. Ill. |
| ISBN: | 0155241001 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003631298 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 900725s1980 a||| |||| 00||| eng d | ||
| 020 | |a 0155241001 |9 0-15-524100-1 | ||
| 035 | |a (OCoLC)6394123 | ||
| 035 | |a (DE-599)BVBBV003631298 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-355 |a DE-188 | ||
| 050 | 0 | |a HF5821 | |
| 082 | 0 | |a 659.1 |2 18 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Kaufman, Louis |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of advertising |
| 264 | 1 | |a New York |b Harcourt Brace Jovanovich |c 1980 | |
| 300 | |a XIV, 575 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Publicité - Etats Unis |2 ram | |
| 650 | 4 | |a Publicité - États-Unis | |
| 650 | 4 | |a Publicité - États-Unis - Cas, Études de | |
| 650 | 4 | |a Advertising |z United States | |
| 650 | 4 | |a Advertising |z United States |v Case studies | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002313345 | ||
Record in the Search Index
| _version_ | 1804117983887360000 |
|---|---|
| any_adam_object | |
| author | Kaufman, Louis |
| author_facet | Kaufman, Louis |
| author_role | aut |
| author_sort | Kaufman, Louis |
| author_variant | l k lk |
| building | Verbundindex |
| bvnumber | BV003631298 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)6394123 (DE-599)BVBBV003631298 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01251nam a2200409 c 4500</leader><controlfield tag="001">BV003631298</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1980 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0155241001</subfield><subfield code="9">0-15-524100-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)6394123</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003631298</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5821</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">18</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kaufman, Louis</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Essentials of advertising</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Harcourt Brace Jovanovich</subfield><subfield code="c">1980</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 575 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité - Etats Unis</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - États-Unis</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - États-Unis - Cas, Études de</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002313345</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV003631298 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:03:03Z |
| institution | BVB |
| isbn | 0155241001 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002313345 |
| oclc_num | 6394123 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-188 |
| physical | XIV, 575 S. Ill. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Harcourt Brace Jovanovich |
| record_format | marc |
| spelling | Kaufman, Louis Verfasser aut Essentials of advertising New York Harcourt Brace Jovanovich 1980 XIV, 575 S. Ill. txt rdacontent n rdamedia nc rdacarrier Publicité - Etats Unis ram Publicité - États-Unis Publicité - États-Unis - Cas, Études de Advertising United States Advertising United States Case studies Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Kaufman, Louis Essentials of advertising Publicité - Etats Unis ram Publicité - États-Unis Publicité - États-Unis - Cas, Études de Advertising United States Advertising United States Case studies Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4522595-3 |
| title | Essentials of advertising |
| title_auth | Essentials of advertising |
| title_exact_search | Essentials of advertising |
| title_full | Essentials of advertising |
| title_fullStr | Essentials of advertising |
| title_full_unstemmed | Essentials of advertising |
| title_short | Essentials of advertising |
| title_sort | essentials of advertising |
| topic | Publicité - Etats Unis ram Publicité - États-Unis Publicité - États-Unis - Cas, Études de Advertising United States Advertising United States Case studies Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité - Etats Unis Publicité - États-Unis Publicité - États-Unis - Cas, Études de Advertising United States Advertising United States Case studies Werbung USA Fallstudiensammlung |
| work_keys_str_mv | AT kaufmanlouis essentialsofadvertising |