Essentials of advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Harcourt Brace Jovanovich
1980
|
| Schlagworte: | |
| Beschreibung: | XIV, 575 S. Ill. |
| ISBN: | 0155241001 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 650 | 4 | |a Advertising |z United States | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kaufman, Louis |
| author_facet | Kaufman, Louis |
| author_role | aut |
| author_sort | Kaufman, Louis |
| author_variant | l k lk |
| building | Verbundindex |
| bvnumber | BV003631298 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)6394123 (DE-599)BVBBV003631298 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV003631298 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:03:03Z |
| institution | BVB |
| isbn | 0155241001 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002313345 |
| oclc_num | 6394123 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-188 |
| physical | XIV, 575 S. Ill. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Harcourt Brace Jovanovich |
| record_format | marc |
| spelling | Kaufman, Louis Verfasser aut Essentials of advertising New York Harcourt Brace Jovanovich 1980 XIV, 575 S. Ill. txt rdacontent n rdamedia nc rdacarrier Publicité - Etats Unis ram Publicité - États-Unis Publicité - États-Unis - Cas, Études de Advertising United States Advertising United States Case studies Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Kaufman, Louis Essentials of advertising Publicité - Etats Unis ram Publicité - États-Unis Publicité - États-Unis - Cas, Études de Advertising United States Advertising United States Case studies Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4522595-3 |
| title | Essentials of advertising |
| title_auth | Essentials of advertising |
| title_exact_search | Essentials of advertising |
| title_full | Essentials of advertising |
| title_fullStr | Essentials of advertising |
| title_full_unstemmed | Essentials of advertising |
| title_short | Essentials of advertising |
| title_sort | essentials of advertising |
| topic | Publicité - Etats Unis ram Publicité - États-Unis Publicité - États-Unis - Cas, Études de Advertising United States Advertising United States Case studies Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité - Etats Unis Publicité - États-Unis Publicité - États-Unis - Cas, Études de Advertising United States Advertising United States Case studies Werbung USA Fallstudiensammlung |
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