APA (7th ed.) Citation

Kaufman, L. (1980). Essentials of advertising. Harcourt Brace Jovanovich.

Chicago Style (17th ed.) Citation

Kaufman, Louis. Essentials of Advertising. New York: Harcourt Brace Jovanovich, 1980.

MLA (9th ed.) Citation

Kaufman, Louis. Essentials of Advertising. Harcourt Brace Jovanovich, 1980.