Diffusing marketing theory and research: The contrib. of Baer, Green, Kotler, and Levitt
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
1979
|
| Schriftenreihe: | American Marketing Association: Proceedings series.
|
| Schlagworte: | |
| Beschreibung: | V, 148 S. |
| ISBN: | 0877571163 |
Internformat
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| genre | (DE-588)1071861417 Konferenzschrift 1978 Urbana Ill. gnd-content |
| genre_facet | Konferenzschrift 1978 Urbana Ill. |
| id | DE-604.BV003625172 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:02:57Z |
| institution | BVB |
| isbn | 0877571163 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002309254 |
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| physical | V, 148 S. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| record_format | marc |
| series2 | American Marketing Association: Proceedings series. |
| spelling | Diffusing marketing theory and research The contrib. of Baer, Green, Kotler, and Levitt Hrsg. von Alan R. Andreasen* Chicago, Ill. 1979 V, 148 S. txt rdacontent n rdamedia nc rdacarrier American Marketing Association: Proceedings series. Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1978 Urbana Ill. gnd-content Marktforschung (DE-588)4037630-8 s Marketing (DE-588)4037589-4 s DE-604 Marketingtheorie (DE-588)4168911-2 s Andreasen, Alan R. Sonstige oth |
| spellingShingle | Diffusing marketing theory and research The contrib. of Baer, Green, Kotler, and Levitt Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4168911-2 (DE-588)1071861417 |
| title | Diffusing marketing theory and research The contrib. of Baer, Green, Kotler, and Levitt |
| title_auth | Diffusing marketing theory and research The contrib. of Baer, Green, Kotler, and Levitt |
| title_exact_search | Diffusing marketing theory and research The contrib. of Baer, Green, Kotler, and Levitt |
| title_full | Diffusing marketing theory and research The contrib. of Baer, Green, Kotler, and Levitt Hrsg. von Alan R. Andreasen* |
| title_fullStr | Diffusing marketing theory and research The contrib. of Baer, Green, Kotler, and Levitt Hrsg. von Alan R. Andreasen* |
| title_full_unstemmed | Diffusing marketing theory and research The contrib. of Baer, Green, Kotler, and Levitt Hrsg. von Alan R. Andreasen* |
| title_short | Diffusing marketing theory and research |
| title_sort | diffusing marketing theory and research the contrib of baer green kotler and levitt |
| title_sub | The contrib. of Baer, Green, Kotler, and Levitt |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Marktforschung Marketing Marketingtheorie Konferenzschrift 1978 Urbana Ill. |
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