Psychological principles of marketing and consumer behavior:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lexington, Mass.
Heath
1978
|
| Schlagworte: | |
| Beschreibung: | XVIII, 532 S. graph. Darst. |
| ISBN: | 066901513X |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Britt, Steuart Henderson 1907-1979 |
| author_GND | (DE-588)107580276 |
| author_facet | Britt, Steuart Henderson 1907-1979 |
| author_role | aut |
| author_sort | Britt, Steuart Henderson 1907-1979 |
| author_variant | s h b sh shb |
| building | Verbundindex |
| bvnumber | BV003622545 |
| classification_rvk | CW 7500 QP 611 |
| ctrlnum | (OCoLC)464002436 (DE-599)BVBBV003622545 |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003622545 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:54Z |
| institution | BVB |
| isbn | 066901513X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002307453 |
| oclc_num | 464002436 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-473 DE-BY-UBG DE-739 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-83 DE-188 |
| owner_facet | DE-12 DE-384 DE-473 DE-BY-UBG DE-739 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-83 DE-188 |
| physical | XVIII, 532 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Heath |
| record_format | marc |
| spelling | Britt, Steuart Henderson 1907-1979 Verfasser (DE-588)107580276 aut Psychological principles of marketing and consumer behavior Steuart Henderson Britt Lexington, Mass. Heath 1978 XVIII, 532 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wirtschaftspsychologie (DE-588)4066506-9 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Motivationspsychologie (DE-588)4075001-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Psychologie (DE-588)4047704-6 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Motivationspsychologie (DE-588)4075001-2 s Wirtschaftspsychologie (DE-588)4066506-9 s Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Britt, Steuart Henderson 1907-1979 Psychological principles of marketing and consumer behavior Wirtschaftspsychologie (DE-588)4066506-9 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Psychologie (DE-588)4047704-6 gnd Marketing (DE-588)4037589-4 gnd Motivationspsychologie (DE-588)4075001-2 gnd |
| subject_GND | (DE-588)4066506-9 (DE-588)4140889-5 (DE-588)4062644-1 (DE-588)4047704-6 (DE-588)4037589-4 (DE-588)4075001-2 |
| title | Psychological principles of marketing and consumer behavior |
| title_auth | Psychological principles of marketing and consumer behavior |
| title_exact_search | Psychological principles of marketing and consumer behavior |
| title_full | Psychological principles of marketing and consumer behavior Steuart Henderson Britt |
| title_fullStr | Psychological principles of marketing and consumer behavior Steuart Henderson Britt |
| title_full_unstemmed | Psychological principles of marketing and consumer behavior Steuart Henderson Britt |
| title_short | Psychological principles of marketing and consumer behavior |
| title_sort | psychological principles of marketing and consumer behavior |
| topic | Wirtschaftspsychologie (DE-588)4066506-9 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Psychologie (DE-588)4047704-6 gnd Marketing (DE-588)4037589-4 gnd Motivationspsychologie (DE-588)4075001-2 gnd |
| topic_facet | Wirtschaftspsychologie Werbepsychologie Verbraucherverhalten Psychologie Marketing Motivationspsychologie |
| work_keys_str_mv | AT brittsteuarthenderson psychologicalprinciplesofmarketingandconsumerbehavior |