Strategic marketing: John F. Cady ; Robert D. Buzzell
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston u.a.
Little, Brown
1986
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Beschreibung: | VIII, 664 S. Ill., graph. Darst. |
| ISBN: | 0316123285 |
Internformat
MARC
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| 008 | 900725s1986 ad|| |||| 00||| eng d | ||
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| 100 | 1 | |a Cady, John F. |0 (DE-588)1230503773 |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |b John F. Cady ; Robert D. Buzzell |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Boston u.a. |b Little, Brown |c 1986 | |
| 300 | |a VIII, 664 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Buzzell, Robert Dow |d 1933- |0 (DE-588)170036006 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002301260 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Cady, John F. Buzzell, Robert Dow 1933- |
| author_GND | (DE-588)1230503773 (DE-588)170036006 |
| author_facet | Cady, John F. Buzzell, Robert Dow 1933- |
| author_role | aut aut |
| author_sort | Cady, John F. |
| author_variant | j f c jf jfc r d b rd rdb |
| building | Verbundindex |
| bvnumber | BV003613283 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 690 |
| ctrlnum | (OCoLC)12668106 (DE-599)BVBBV003613283 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV003613283 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:45Z |
| institution | BVB |
| isbn | 0316123285 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002301260 |
| oclc_num | 12668106 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-945 DE-11 DE-188 |
| owner_facet | DE-384 DE-703 DE-945 DE-11 DE-188 |
| physical | VIII, 664 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Little, Brown |
| record_format | marc |
| spelling | Cady, John F. (DE-588)1230503773 aut Strategic marketing John F. Cady ; Robert D. Buzzell 1. print. Boston u.a. Little, Brown 1986 VIII, 664 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Buzzell, Robert Dow 1933- (DE-588)170036006 aut |
| spellingShingle | Cady, John F. Buzzell, Robert Dow 1933- Strategic marketing John F. Cady ; Robert D. Buzzell Marketing Case studies Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic marketing John F. Cady ; Robert D. Buzzell |
| title_auth | Strategic marketing John F. Cady ; Robert D. Buzzell |
| title_exact_search | Strategic marketing John F. Cady ; Robert D. Buzzell |
| title_full | Strategic marketing John F. Cady ; Robert D. Buzzell |
| title_fullStr | Strategic marketing John F. Cady ; Robert D. Buzzell |
| title_full_unstemmed | Strategic marketing John F. Cady ; Robert D. Buzzell |
| title_short | Strategic marketing |
| title_sort | strategic marketing john f cady robert d buzzell |
| title_sub | John F. Cady ; Robert D. Buzzell |
| topic | Marketing Case studies Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Case studies Marketing Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT cadyjohnf strategicmarketingjohnfcadyrobertdbuzzell AT buzzellrobertdow strategicmarketingjohnfcadyrobertdbuzzell |