Cases in marketing management: issues for the 1980s
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NY
Prentice-Hall
1984
|
| Schlagworte: | |
| Beschreibung: | XIX, 635 S. Ill., graph. Darst. |
| ISBN: | 0131156004 |
Internformat
MARC
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| 100 | 1 | |a Hinkle, Charles L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in marketing management |b issues for the 1980s |c Charles L. Hinkle ; Esther F. Stineman |
| 264 | 1 | |a Englewood Cliffs, NY |b Prentice-Hall |c 1984 | |
| 300 | |a XIX, 635 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Stineman, Esther F. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002300933 | ||
Datensatz im Suchindex
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| author | Hinkle, Charles L. Stineman, Esther F. |
| author_facet | Hinkle, Charles L. Stineman, Esther F. |
| author_role | aut aut |
| author_sort | Hinkle, Charles L. |
| author_variant | c l h cl clh e f s ef efs |
| building | Verbundindex |
| bvnumber | BV003612722 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 690 |
| ctrlnum | (OCoLC)9945510 (DE-599)BVBBV003612722 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV003612722 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:45Z |
| institution | BVB |
| isbn | 0131156004 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002300933 |
| oclc_num | 9945510 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-739 DE-188 |
| owner_facet | DE-384 DE-703 DE-739 DE-188 |
| physical | XIX, 635 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Hinkle, Charles L. Verfasser aut Cases in marketing management issues for the 1980s Charles L. Hinkle ; Esther F. Stineman Englewood Cliffs, NY Prentice-Hall 1984 XIX, 635 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Strategische planning gtt Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s Stineman, Esther F. Verfasser aut |
| spellingShingle | Hinkle, Charles L. Stineman, Esther F. Cases in marketing management issues for the 1980s Marketing gtt Strategische planning gtt Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Cases in marketing management issues for the 1980s |
| title_auth | Cases in marketing management issues for the 1980s |
| title_exact_search | Cases in marketing management issues for the 1980s |
| title_full | Cases in marketing management issues for the 1980s Charles L. Hinkle ; Esther F. Stineman |
| title_fullStr | Cases in marketing management issues for the 1980s Charles L. Hinkle ; Esther F. Stineman |
| title_full_unstemmed | Cases in marketing management issues for the 1980s Charles L. Hinkle ; Esther F. Stineman |
| title_short | Cases in marketing management |
| title_sort | cases in marketing management issues for the 1980s |
| title_sub | issues for the 1980s |
| topic | Marketing gtt Strategische planning gtt Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Strategische planning Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT hinklecharlesl casesinmarketingmanagementissuesforthe1980s AT stinemanestherf casesinmarketingmanagementissuesforthe1980s |