Marketing for public and nonprofit managers:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY u.a.
Wiley
1984
|
| Series: | Wiley series in marketing
|
| Subjects: | |
| Physical Description: | XIV, 607 S. Ill., graph. Darst. |
| ISBN: | 0471037222 |
| ISSN: | 0273-2955 |
Staff View
MARC
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Record in the Search Index
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| author | Lovelock, Christopher H. 1940-2008 Weinberg, Charles B. |
| author_GND | (DE-588)133426262 |
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| author_role | aut aut |
| author_sort | Lovelock, Christopher H. 1940-2008 |
| author_variant | c h l ch chl c b w cb cbw |
| building | Verbundindex |
| bvnumber | BV003612701 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QR 420 |
| ctrlnum | (OCoLC)9577235 (DE-599)BVBBV003612701 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003612701 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:45Z |
| institution | BVB |
| isbn | 0471037222 |
| issn | 0273-2955 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002300917 |
| oclc_num | 9577235 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM |
| physical | XIV, 607 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing |
| spelling | Lovelock, Christopher H. 1940-2008 Verfasser (DE-588)133426262 aut Marketing for public and nonprofit managers Christopher H. Lovelock ; Charles B. Weinberg New York, NY u.a. Wiley 1984 XIV, 607 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing 0273-2955 Associations sans but lucratif - Commercialisation Information d'État Government business enterprises Marketing Nonprofit organizations Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Öffentliches Unternehmen (DE-588)4075581-2 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s DE-604 Öffentliches Unternehmen (DE-588)4075581-2 s Marketing (DE-588)4037589-4 s Weinberg, Charles B. Verfasser aut |
| spellingShingle | Lovelock, Christopher H. 1940-2008 Weinberg, Charles B. Marketing for public and nonprofit managers Associations sans but lucratif - Commercialisation Information d'État Government business enterprises Marketing Nonprofit organizations Marketing Marketing (DE-588)4037589-4 gnd Öffentliches Unternehmen (DE-588)4075581-2 gnd Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4075581-2 (DE-588)4116549-4 |
| title | Marketing for public and nonprofit managers |
| title_auth | Marketing for public and nonprofit managers |
| title_exact_search | Marketing for public and nonprofit managers |
| title_full | Marketing for public and nonprofit managers Christopher H. Lovelock ; Charles B. Weinberg |
| title_fullStr | Marketing for public and nonprofit managers Christopher H. Lovelock ; Charles B. Weinberg |
| title_full_unstemmed | Marketing for public and nonprofit managers Christopher H. Lovelock ; Charles B. Weinberg |
| title_short | Marketing for public and nonprofit managers |
| title_sort | marketing for public and nonprofit managers |
| topic | Associations sans but lucratif - Commercialisation Information d'État Government business enterprises Marketing Nonprofit organizations Marketing Marketing (DE-588)4037589-4 gnd Öffentliches Unternehmen (DE-588)4075581-2 gnd Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Associations sans but lucratif - Commercialisation Information d'État Government business enterprises Marketing Nonprofit organizations Marketing Marketing Öffentliches Unternehmen Soziomarketing |
| work_keys_str_mv | AT lovelockchristopherh marketingforpublicandnonprofitmanagers AT weinbergcharlesb marketingforpublicandnonprofitmanagers |