Managing cooperative advertising: a strategic approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. u.a.
Heath
1983
|
| Series: | Lexington books
|
| Subjects: | |
| Physical Description: | X, 170 S. Ill. |
| ISBN: | 0669063010 |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV003612642 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:45Z |
| institution | BVB |
| isbn | 0669063010 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002300879 |
| oclc_num | 630897708 |
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| physical | X, 170 S. Ill. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Heath |
| record_format | marc |
| series2 | Lexington books |
| spelling | Young, Robert F. Verfasser aut Managing cooperative advertising a strategic approach Robert F. Young ; Stephen A. Greyser Lexington, Mass. u.a. Heath 1983 X, 170 S. Ill. txt rdacontent n rdamedia nc rdacarrier Lexington books Gemeinschaftswerbung (DE-588)4156555-1 gnd rswk-swf Gemeinschaftswerbung (DE-588)4156555-1 s DE-604 Greyser, Stephen A. Verfasser aut |
| spellingShingle | Young, Robert F. Greyser, Stephen A. Managing cooperative advertising a strategic approach Gemeinschaftswerbung (DE-588)4156555-1 gnd |
| subject_GND | (DE-588)4156555-1 |
| title | Managing cooperative advertising a strategic approach |
| title_auth | Managing cooperative advertising a strategic approach |
| title_exact_search | Managing cooperative advertising a strategic approach |
| title_full | Managing cooperative advertising a strategic approach Robert F. Young ; Stephen A. Greyser |
| title_fullStr | Managing cooperative advertising a strategic approach Robert F. Young ; Stephen A. Greyser |
| title_full_unstemmed | Managing cooperative advertising a strategic approach Robert F. Young ; Stephen A. Greyser |
| title_short | Managing cooperative advertising |
| title_sort | managing cooperative advertising a strategic approach |
| title_sub | a strategic approach |
| topic | Gemeinschaftswerbung (DE-588)4156555-1 gnd |
| topic_facet | Gemeinschaftswerbung |
| work_keys_str_mv | AT youngrobertf managingcooperativeadvertisingastrategicapproach AT greyserstephena managingcooperativeadvertisingastrategicapproach |