Managing cooperative advertising: a strategic approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lexington, Mass. u.a.
Heath
1983
|
| Schriftenreihe: | Lexington books
|
| Schlagworte: | |
| Beschreibung: | X, 170 S. Ill. |
| ISBN: | 0669063010 |
Internformat
MARC
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| 245 | 1 | 0 | |a Managing cooperative advertising |b a strategic approach |c Robert F. Young ; Stephen A. Greyser |
| 264 | 1 | |a Lexington, Mass. u.a. |b Heath |c 1983 | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-002300879 | ||
Datensatz im Suchindex
| _version_ | 1804117963043766272 |
|---|---|
| any_adam_object | |
| author | Young, Robert F. Greyser, Stephen A. |
| author_facet | Young, Robert F. Greyser, Stephen A. |
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| author_sort | Young, Robert F. |
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| building | Verbundindex |
| bvnumber | BV003612642 |
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| ctrlnum | (OCoLC)630897708 (DE-599)BVBBV003612642 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003612642 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:45Z |
| institution | BVB |
| isbn | 0669063010 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002300879 |
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| physical | X, 170 S. Ill. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Heath |
| record_format | marc |
| series2 | Lexington books |
| spelling | Young, Robert F. Verfasser aut Managing cooperative advertising a strategic approach Robert F. Young ; Stephen A. Greyser Lexington, Mass. u.a. Heath 1983 X, 170 S. Ill. txt rdacontent n rdamedia nc rdacarrier Lexington books Gemeinschaftswerbung (DE-588)4156555-1 gnd rswk-swf Gemeinschaftswerbung (DE-588)4156555-1 s DE-604 Greyser, Stephen A. Verfasser aut |
| spellingShingle | Young, Robert F. Greyser, Stephen A. Managing cooperative advertising a strategic approach Gemeinschaftswerbung (DE-588)4156555-1 gnd |
| subject_GND | (DE-588)4156555-1 |
| title | Managing cooperative advertising a strategic approach |
| title_auth | Managing cooperative advertising a strategic approach |
| title_exact_search | Managing cooperative advertising a strategic approach |
| title_full | Managing cooperative advertising a strategic approach Robert F. Young ; Stephen A. Greyser |
| title_fullStr | Managing cooperative advertising a strategic approach Robert F. Young ; Stephen A. Greyser |
| title_full_unstemmed | Managing cooperative advertising a strategic approach Robert F. Young ; Stephen A. Greyser |
| title_short | Managing cooperative advertising |
| title_sort | managing cooperative advertising a strategic approach |
| title_sub | a strategic approach |
| topic | Gemeinschaftswerbung (DE-588)4156555-1 gnd |
| topic_facet | Gemeinschaftswerbung |
| work_keys_str_mv | AT youngrobertf managingcooperativeadvertisingastrategicapproach AT greyserstephena managingcooperativeadvertisingastrategicapproach |