Managing marketing information:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
London u.a.
Croom Helm
1983
|
| Subjects: | |
| Physical Description: | 223 S. graph. Darst. |
| ISBN: | 0709920253 0709920261 |
Staff View
MARC
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| author | Piercy, Nigel Evans, Martin D. D. 1960- |
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| bvnumber | BV003612251 |
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| callnumber-label | HF5415 |
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| callnumber-search | HF5415.2 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 610 |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003612251 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:44Z |
| institution | BVB |
| isbn | 0709920253 0709920261 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002300645 |
| oclc_num | 11134355 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-739 DE-83 DE-11 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-739 DE-83 DE-11 DE-188 |
| physical | 223 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Croom Helm |
| record_format | marc |
| spelling | Piercy, Nigel Verfasser aut Managing marketing information Nigel Piercy and Martin Evans London u.a. Croom Helm 1983 223 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Informatiesystemen gtt Marketing - Gestion Marketing - Recherche Marketing gtt Management information systems Marketing research Marketing Management Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 s DE-604 Evans, Martin D. D. 1960- Verfasser (DE-588)124547958 aut |
| spellingShingle | Piercy, Nigel Evans, Martin D. D. 1960- Managing marketing information Informatiesystemen gtt Marketing - Gestion Marketing - Recherche Marketing gtt Management information systems Marketing research Marketing Management Marketinginformationssystem (DE-588)4140243-1 gnd |
| subject_GND | (DE-588)4140243-1 |
| title | Managing marketing information |
| title_auth | Managing marketing information |
| title_exact_search | Managing marketing information |
| title_full | Managing marketing information Nigel Piercy and Martin Evans |
| title_fullStr | Managing marketing information Nigel Piercy and Martin Evans |
| title_full_unstemmed | Managing marketing information Nigel Piercy and Martin Evans |
| title_short | Managing marketing information |
| title_sort | managing marketing information |
| topic | Informatiesystemen gtt Marketing - Gestion Marketing - Recherche Marketing gtt Management information systems Marketing research Marketing Management Marketinginformationssystem (DE-588)4140243-1 gnd |
| topic_facet | Informatiesystemen Marketing - Gestion Marketing - Recherche Marketing Management information systems Marketing research Marketing Management Marketinginformationssystem |
| work_keys_str_mv | AT piercynigel managingmarketinginformation AT evansmartindd managingmarketinginformation |