Optimale Werbebudget- und Werbeprogrammplanung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Thun
Deutsch
1981
|
| Schriftenreihe: | Reihe Wirtschaftswissenschaften.
234. |
| Schlagworte: | |
| Beschreibung: | II, 110 S.: graph.Darst. |
| ISBN: | 3871446319 |
Internformat
MARC
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| 100 | 1 | |a Benz, Jochen |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Optimale Werbebudget- und Werbeprogrammplanung |
| 264 | 1 | |a Thun |b Deutsch |c 1981 | |
| 300 | |a II, 110 S.: graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Reihe Wirtschaftswissenschaften. |v 234. | |
| 502 | |a Zugl.: Karlsruhe, Univ., Diss., 1981 | ||
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Advertising media planning |x Mathematical models | |
| 650 | 4 | |a Advertising |x Management | |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
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| author | Benz, Jochen |
| author_facet | Benz, Jochen |
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| author_sort | Benz, Jochen |
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| building | Verbundindex |
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| callnumber-raw | HF5823 |
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| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)9760644 (DE-599)BVBBV003610506 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV003610506 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:02:43Z |
| institution | BVB |
| isbn | 3871446319 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002299546 |
| oclc_num | 9760644 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-824 DE-N2 DE-706 DE-B170 DE-83 DE-188 |
| owner_facet | DE-12 DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-945 DE-824 DE-N2 DE-706 DE-B170 DE-83 DE-188 |
| physical | II, 110 S.: graph.Darst. |
| psigel | TUB-nveb |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Deutsch |
| record_format | marc |
| series | Reihe Wirtschaftswissenschaften. |
| series2 | Reihe Wirtschaftswissenschaften. |
| spelling | Benz, Jochen Verfasser aut Optimale Werbebudget- und Werbeprogrammplanung Thun Deutsch 1981 II, 110 S.: graph.Darst. txt rdacontent n rdamedia nc rdacarrier Reihe Wirtschaftswissenschaften. 234. Zugl.: Karlsruhe, Univ., Diss., 1981 Mathematisches Modell Advertising media planning Mathematical models Advertising Management Werbeplanung (DE-588)4130474-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Werbeplanung (DE-588)4130474-3 s DE-604 Reihe Wirtschaftswissenschaften. 234. (DE-604)BV009559235 234. |
| spellingShingle | Benz, Jochen Optimale Werbebudget- und Werbeprogrammplanung Reihe Wirtschaftswissenschaften. Mathematisches Modell Advertising media planning Mathematical models Advertising Management Werbeplanung (DE-588)4130474-3 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4113937-9 |
| title | Optimale Werbebudget- und Werbeprogrammplanung |
| title_auth | Optimale Werbebudget- und Werbeprogrammplanung |
| title_exact_search | Optimale Werbebudget- und Werbeprogrammplanung |
| title_full | Optimale Werbebudget- und Werbeprogrammplanung |
| title_fullStr | Optimale Werbebudget- und Werbeprogrammplanung |
| title_full_unstemmed | Optimale Werbebudget- und Werbeprogrammplanung |
| title_short | Optimale Werbebudget- und Werbeprogrammplanung |
| title_sort | optimale werbebudget und werbeprogrammplanung |
| topic | Mathematisches Modell Advertising media planning Mathematical models Advertising Management Werbeplanung (DE-588)4130474-3 gnd |
| topic_facet | Mathematisches Modell Advertising media planning Mathematical models Advertising Management Werbeplanung Hochschulschrift |
| volume_link | (DE-604)BV009559235 |
| work_keys_str_mv | AT benzjochen optimalewerbebudgetundwerbeprogrammplanung |