Global marketing management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1989
|
| Edition: | 4. ed. |
| Series: | The Prentice-Hall Series in marketing
|
| Subjects: | |
| Item Description: | 1.-3. Aufl. u.d.T.: Keegan, Warren J.: Multinational marketing management |
| Physical Description: | XVI, 783 S. graph. Darst. |
| ISBN: | 0133572609 0133572455 |
Staff View
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Record in the Search Index
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| author | Keegan, Warren J. 1936-2014 |
| author_GND | (DE-588)123495075 |
| author_facet | Keegan, Warren J. 1936-2014 |
| author_role | aut |
| author_sort | Keegan, Warren J. 1936-2014 |
| author_variant | w j k wj wjk |
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| bvnumber | BV003602545 |
| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV003602545 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:35Z |
| institution | BVB |
| isbn | 0133572609 0133572455 |
| language | English |
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| publishDate | 1989 |
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| publisher | Prentice Hall |
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| series2 | The Prentice-Hall Series in marketing |
| spelling | Keegan, Warren J. 1936-2014 Verfasser (DE-588)123495075 aut Global marketing management Warren J. Keegan Multinational marketing management 4. ed. Englewood Cliffs, NJ Prentice Hall 1989 XVI, 783 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Prentice-Hall Series in marketing 1.-3. Aufl. u.d.T.: Keegan, Warren J.: Multinational marketing management Internationale marketing gtt Marchés d'exportation - Cas, études de ram Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation ram Export marketing Management Export marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Europa (DE-588)4015701-5 g Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Marketing (DE-588)4037589-4 s Globalisierung (DE-588)4557997-0 s 2\p DE-604 Exportmarketing (DE-588)4153393-8 s 3\p DE-604 Marketingstrategie (DE-588)4120697-6 s 4\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Keegan, Warren J. 1936-2014 Global marketing management Internationale marketing gtt Marchés d'exportation - Cas, études de ram Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation ram Export marketing Management Export marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd Globalisierung (DE-588)4557997-0 gnd |
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| title | Global marketing management |
| title_alt | Multinational marketing management |
| title_auth | Global marketing management |
| title_exact_search | Global marketing management |
| title_full | Global marketing management Warren J. Keegan |
| title_fullStr | Global marketing management Warren J. Keegan |
| title_full_unstemmed | Global marketing management Warren J. Keegan |
| title_short | Global marketing management |
| title_sort | global marketing management |
| topic | Internationale marketing gtt Marchés d'exportation - Cas, études de ram Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation ram Export marketing Management Export marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Internationale marketing Marchés d'exportation - Cas, études de Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation Export marketing Management Export marketing Management Case studies Marketingmanagement Marketingstrategie Exportmarketing Internationales Marketing Marketing Globalisierung Europa Fallstudiensammlung |
| work_keys_str_mv | AT keeganwarrenj globalmarketingmanagement AT keeganwarrenj multinationalmarketingmanagement |