Global marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1989
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | The Prentice-Hall Series in marketing
|
| Schlagworte: | |
| Beschreibung: | 1.-3. Aufl. u.d.T.: Keegan, Warren J.: Multinational marketing management |
| Beschreibung: | XVI, 783 S. graph. Darst. |
| ISBN: | 0133572609 0133572455 |
Internformat
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| 650 | 4 | |a Marchés d'exportation - Gestion - Cas, Études de | |
| 650 | 7 | |a Marchés d'exportation |2 ram | |
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| 650 | 4 | |a Export marketing |x Management |v Case studies | |
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Datensatz im Suchindex
| _version_ | 1804117953920106496 |
|---|---|
| any_adam_object | |
| author | Keegan, Warren J. 1936-2014 |
| author_GND | (DE-588)123495075 |
| author_facet | Keegan, Warren J. 1936-2014 |
| author_role | aut |
| author_sort | Keegan, Warren J. 1936-2014 |
| author_variant | w j k wj wjk |
| building | Verbundindex |
| bvnumber | BV003602545 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1009 |
| callnumber-raw | HF1009.5 |
| callnumber-search | HF1009.5 |
| callnumber-sort | HF 41009.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 680 |
| ctrlnum | (OCoLC)17983784 (DE-599)BVBBV003602545 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| geographic | Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV003602545 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:35Z |
| institution | BVB |
| isbn | 0133572609 0133572455 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002293892 |
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| physical | XVI, 783 S. graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Prentice Hall |
| record_format | marc |
| series2 | The Prentice-Hall Series in marketing |
| spelling | Keegan, Warren J. 1936-2014 Verfasser (DE-588)123495075 aut Global marketing management Warren J. Keegan Multinational marketing management 4. ed. Englewood Cliffs, NJ Prentice Hall 1989 XVI, 783 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Prentice-Hall Series in marketing 1.-3. Aufl. u.d.T.: Keegan, Warren J.: Multinational marketing management Internationale marketing gtt Marchés d'exportation - Cas, études de ram Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation ram Export marketing Management Export marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Europa (DE-588)4015701-5 g Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Marketing (DE-588)4037589-4 s Globalisierung (DE-588)4557997-0 s 2\p DE-604 Exportmarketing (DE-588)4153393-8 s 3\p DE-604 Marketingstrategie (DE-588)4120697-6 s 4\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Keegan, Warren J. 1936-2014 Global marketing management Internationale marketing gtt Marchés d'exportation - Cas, études de ram Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation ram Export marketing Management Export marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4153393-8 (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4557997-0 (DE-588)4015701-5 (DE-588)4522595-3 |
| title | Global marketing management |
| title_alt | Multinational marketing management |
| title_auth | Global marketing management |
| title_exact_search | Global marketing management |
| title_full | Global marketing management Warren J. Keegan |
| title_fullStr | Global marketing management Warren J. Keegan |
| title_full_unstemmed | Global marketing management Warren J. Keegan |
| title_short | Global marketing management |
| title_sort | global marketing management |
| topic | Internationale marketing gtt Marchés d'exportation - Cas, études de ram Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation ram Export marketing Management Export marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Internationale marketing Marchés d'exportation - Cas, études de Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation Export marketing Management Export marketing Management Case studies Marketingmanagement Marketingstrategie Exportmarketing Internationales Marketing Marketing Globalisierung Europa Fallstudiensammlung |
| work_keys_str_mv | AT keeganwarrenj globalmarketingmanagement AT keeganwarrenj multinationalmarketingmanagement |