Marketing management: a strategic planning approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1984
|
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXI, 682 S. graph. Darst. |
| ISBN: | 0070088659 |
Internformat
MARC
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| 100 | 1 | |a Buell, Victor P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b a strategic planning approach |c Victor P. Buell |
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1984 | |
| 300 | |a XXI, 682 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
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| author | Buell, Victor P. |
| author_facet | Buell, Victor P. |
| author_role | aut |
| author_sort | Buell, Victor P. |
| author_variant | v p b vp vpb |
| building | Verbundindex |
| bvnumber | BV003602516 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)10021913 (DE-599)BVBBV003602516 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003602516 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:35Z |
| institution | BVB |
| isbn | 0070088659 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002293873 |
| oclc_num | 10021913 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-703 DE-20 DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-703 DE-20 DE-188 |
| physical | XXI, 682 S. graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Buell, Victor P. Verfasser aut Marketing management a strategic planning approach Victor P. Buell New York u.a. McGraw-Hill 1984 XXI, 682 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s Marketingmanagement (DE-588)4168907-0 s |
| spellingShingle | Buell, Victor P. Marketing management a strategic planning approach Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4037589-4 |
| title | Marketing management a strategic planning approach |
| title_auth | Marketing management a strategic planning approach |
| title_exact_search | Marketing management a strategic planning approach |
| title_full | Marketing management a strategic planning approach Victor P. Buell |
| title_fullStr | Marketing management a strategic planning approach Victor P. Buell |
| title_full_unstemmed | Marketing management a strategic planning approach Victor P. Buell |
| title_short | Marketing management |
| title_sort | marketing management a strategic planning approach |
| title_sub | a strategic planning approach |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Marketingmanagement Strategisches Management Marketingstrategie Marketing |
| work_keys_str_mv | AT buellvictorp marketingmanagementastrategicplanningapproach |